When it comes to creating and leveraging content to accelerate awareness online, Los Angeles-based PR and marketing agency Public Haus utilizes an approach that delivers meaningful results for businesses of all sizes – from Fortune 50 companies all the way down to local small businesses. The agency leverages social media marketing, influencer marketing, paid distribution channels and earned media to increase awareness and revenue for clients – an approach that’s garnered the agency six consecutive years of growth following its 2017 debut.
“We understand that not every client is going to have the same budget, so when we take on a new campaign, it’s important for us to deliver with the same level of quality across the board,” said Ryan Croy, Public Haus Agency’s founder. “We’ve developed a system where we can ensure effectiveness and results fueled by compelling content, whether we’re working with a global mega-brand or a mom-and-pop business here in our backyard. For us, it comes down to whether or not it’s a brand we’re passionate about, and the rest takes care of itself.”
When it comes to content marketing, Public Haus believes every campaign should be supported by distribution activities that leverage a variety of channels to enhance credibility, build real influence and maximize exposure. The agency’s focus on distribution is a core reason its campaigns have been so successful. When Chevron sought out an agency to increase visibility and inspire trial among specific target audiences, they turned to Public Haus. The agency implemented documentary and how-to style video content, paid influencer strategies and earned media to communicate the brand’s benefits to the right audiences – and the results led to more expansive work across several other divisions within the corporation.
“Our distribution strategies typically include social channel boosting, publicity outreach, paid campaigns on YouTube, and if we’re using an influencer, we’ll develop a more comprehensive strategy that includes wide-scale exposure through their channels as well,” added Croy. “We’ve found that this approach is much more effective in building loyal audiences and getting consumers to buy and recommend, than traditional paid strategies, especially when the content is educational, entertaining and inspirational.”
Public Haus Agency’s media relations capabilities have also been instrumental in maximizing client awareness and sales. As part of the agency’s publicity efforts, Public Haus helps clients create and distribute newsworthy content, define their story and messaging tailored to specific media segments, land coverage in hundreds of top-tier national media outlets, and provide media training so that each opportunity is fully leveraged.
“As someone who’s been in the publicity business for over two decades, it’s fundamental to all we do here,” concluded Croy. “What we do really well is leveraging the media coverage we secure for clients. We put publicity at the beginning of the funnel, as it’s crucial to every aspect of sales, whether it’s promoting our client placements through ad content, leveraging them across social channels, placing them in client marketing materials or using them for SEO purposes.”
It’s clear that content is still king. By working with the right agency, brands can consistently create content that resonates with their audiences, and more importantly, amplify that content to engage and attract followers, build greater influence and ignite sales. Public Haus proves the formula works when executed the right way.
