By: John Glover (MBA)
In an industry where millions of songs are released daily, standing out is an immense challenge. Having talent alone won’t get an artist very far if their music isn’t marketed properly or put in front of the right audience. This harsh reality is something Christian Anderson, the founder of Lost Boy Entertainment LLC, knows all too well. Known in the music industry as Trust’N, Anderson began his journey as an independent artist before transitioning into entrepreneurship, launching one of the industry’s trusted marketing firms.
“When I started as Trust’N, no one knew my name. I had to grind really hard just to get noticed in the slightest,” Anderson reflects. “I was an artist myself, so I understand the struggle. I learned marketing out of necessity to make my own career work.”
That personal need for better promotion gave way to the foundations of Lost Boy Entertainment. Along with his college roommate, Bryce Vander Sanden, Anderson started building music marketing campaigns from their dorm room and what began as a side hustle quickly grew into a multi-million-dollar company offering a wide range of services, including social media marketing, public relations, DSP (Digital Service Provider) marketing, charting campaigns, and radio and TV interviews. Their hands-on experience allowed them to create strategies that truly work for artists, no matter where they are in their careers.
Lost Boy Entertainment has a long track record of success. They’ve worked with an impressive roster of clients, including household names like Travis Scott, Cardi B, Migos, Snoop Dogg, and even Wiz Khalifa’s label Taylor Gang Entertainment. The firm has become a trusted partner for many and has partnered with industry giants such as Sony Music, Warner Music Group, and Capitol Records in the past. “We’ve become a go-to marketing partner for some of the biggest names in the music industry,” Anderson shares. The firm’s reputation has grown, not only for its high-profile clients but also for the quality and efficiency of its campaigns, helping artists gain visibility in a crowded marketplace.
But beyond catering to established stars, Lost Boy Entertainment has a particular focus on helping emerging artists. Anderson and his team have a soft spot for musicians who are just starting out. Recognizing that not every artist has the backing of a major label, Lost Boy offers affordable yet high-impact services that help new artists get noticed. By offering services that rival those of traditional record labels, Lost Boy Entertainment gives independent artists the tools to grow their careers.
“We offer record label-level services, but for artists who are just starting out or might not have the resources to afford what a major label provides,” Anderson explains. “We’re like a bridge, creating opportunities for them that they might not have had otherwise.” Anderson’s passion for helping other musicians succeed stems from his own experiences as an independent artist struggling to be seen in a crowded industry. This empathy drives his approach to business, ensuring that Lost Boy Entertainment remains a valuable ally for independent artists across the board.
The future looks even brighter for Lost Boy Entertainment, especially now that Christian Anderson has become a Grammy Recording Academy voting member. This new role has reinvigorated his commitment to supporting artists, giving him a unique perspective on what it takes to be successful in today’s music industry. “I want to keep being the reliable partner for artists that I needed when I was starting out,” Anderson says. “We’re here to help them get the recognition they deserve.”
If you’re an artist seeking to break through the noise and get the attention your music deserves, you can reach out to Lost Boy Entertainment through their website at www.lostboyent.com.
Published by: Nelly Chavez
