Photography is one of the most celebrated forms of art. Through lenses, photographers can freeze moments and capture the beauty in a single frame. For as long as he can remember, Luis Corchon has been passionate about creating something completely bespoke. Today, his photos are captivating audiences worldwide, both for their poetic and editorial qualities.
Based in Miami, Florida, Luis Corchon is one of his generation’s most original creative thinkers. The photographer and filmmaker continually leave audiences and clients in awe, especially capturing some of his favorite subjects—mother nature, feminine beauty, German vehicles, and sports action. He has since collaborated with some of the most prominent brands in the international market.
Luis Corchon is currently creating content for famous automotive brands, including BMW, Porsche, and Ferrari. Additionally, his works have showcased and highlighted the prestige of luxury hotels such as Acqualina and The Ritz Carlton. Luis produces results that are recognized as some of the best, perfectly capturing the essence and narrative of the brands he is working with. Asked how he does so, the artist said that he never hesitates to get his hands dirty to make every photograph successful.
Over the years in the industry, Luis Corchon has gained international status and reliability. “I am very involved in my projects, from the taking of the image to the final edit and all the heavy lifting involved,” said Luis Corchon. Consequently, the photographer puts his clients’ interests first, even if their vision tampers with his artistic freedom. At the end of the day, Luis understands that his skills are a tool to achieve a bigger picture. If it’s suitable for the brand and the production, Luis drops his interests with ease and professionalism.
Luis Corchon was born in Argentina. Together with his family, the photographer emigrated to the United States when he was seven years old. Knowing that he can carve his own path as an entrepreneur, Luis pursued his first business venture. He built a security firm providing quality services in Washington, DC. His business became a success. Still, Luis knew that his passion lay in pursuing a creative career.
With his intense curiosity on how cameras work and their ability to freeze time and capture beauty, Luis Corchon decided to liquidate his business and sell his house in 2019. Luis gambled everything he had and took a leap of faith, moving to Miami from Washington, DC, to start a photo studio. Upon moving, Luis strategically made friends and connections with photographers, filmmakers, and graphic artists in his new community. He learned the ropes of the industry by listening to their experiences and growing from their shared knowledge. “I quickly formed a talented collective to tackle the bigger projects,” Luis recalled.
“The power of my brand is that we offer a full-service production team based on a collective of talented artists and business people,” said Luis Corchon. “I don’t try to reinvent the wheel. If there is something I have not done before, we bring on experts,” he added. Another trade secret to Luis’ success is that he never shies away from asking for help. It takes perfect humility for an artist to recognize that he cannot be a one-man team, and for that, Luis has scaled his brand stronger than it had been before.