By: Laura Johnson
Marina Nushikyan, the visionary behind NISSI, is a designer who seamlessly merges spirituality with artistry to create unique, meaningful jewelry. Founded in 2020, NISSI isn’t just a brand; it’s a journey of healing, transformation, and deep connection to faith. From her roots in Yerevan, Armenia, Marina has built a brand that empowers women to carry their faith and strength with them, expressed through beautifully crafted pieces. This is a story of how passion, purpose, and spirituality came together to redefine the essence of jewelry.
A Foundation of Faith and Resilience
Marina’s path to establishing NISSI was not born out of a desire for fame or profit but from a place of profound personal experience. Raised in a family that valued discipline and care, Marina’s early years were shaped by a strong sense of responsibility and dedication. Despite holding a degree in economics, Marina’s heart was always rooted in spirituality. Her journey into jewelry design began during a difficult period of her life, one marked by personal hardship.
“I realized I could either be broken or I could turn my pain into light,” Marina reflects. This period of darkness became a catalyst for her transformative idea — a spiritual jewelry brand that blends sacred symbols with modern design. Her pieces became more than decorative accessories; they evolved into personal prayers, meant to inspire strength, resilience, and faith. This idea was the foundation of NISSI, a brand that speaks to the soul, offering a sense of purpose and comfort to the wearer.
The Heart of NISSI: Jewelry that Speaks to the Soul
What sets NISSI apart from other jewelry brands is its purpose-driven approach. Marina has intentionally designed each piece with a blend of sacred symbols, prayers, and Christian motifs. These designs are not simply trends; they carry deep spiritual significance, offering wearers a tangible connection to their faith. Marina’s philosophy is clear: jewelry should reflect truth, not just style.
“For me, jewelry is not about trends; it’s about truth,” Marina explains. “If you create with love and faith, the result carries eternal value.” Each design is crafted with the intention of not only adding beauty to the wearer but also offering a silent source of strength and faith. This intersection of high fashion and spiritual depth is the hallmark of NISSI’s creations.
Empowering Women Through Spiritual Jewelry
At the core of NISSI is Marina’s desire to empower women, particularly within Armenian culture, where tradition and expectations can sometimes create significant challenges for female entrepreneurs. Marina’s mission with NISSI is not to sell luxury, but to serve. She wants her jewelry to be a source of inspiration, reminding women of their inner strength and resilience, especially during difficult times.
Marina reflects on the powerful role of women in Armenian culture: “The Armenian woman is powerful — full of wisdom, grace, and faith. I wanted NISSI to represent that spirit.” Her brand aims to remind women that they are not alone and that their faith and strength will guide them through life’s challenges. By creating pieces that speak to the soul, Marina encourages women to find a source of light in her designs.
The Four Pillars of Marina’s Life
Marina draws inspiration and strength from a solid foundation that supports her every endeavor. She likens her life to the four pillars upon which Armenia’s ancient churches stand — the four Gospels in the New Testament. For Marina, these pillars are her faith, her parents, her husband, and her children. Each of these elements provides her with the energy and resilience she needs to lead her brand with compassion and integrity.
Her family’s support has been crucial to the success of NISSI, providing both emotional and practical guidance. Marina believes that behind every successful creation is a strong circle of support, and NISSI is no exception. Without her family’s foundation, the brand wouldn’t exist as it does today.
Bringing Depth and Culture to the Jewelry Industry
Marina’s goal with NISSI is to bring a new perspective to the jewelry industry — one that emphasizes spiritual depth rather than mere luxury. She is committed to promoting values and cultural heritage through her designs, particularly the rich spiritual and cultural legacy of Armenia. By combining these elements into each piece, Marina aims to provide jewelry that is more than just an accessory. She wants her designs to serve as a reminder of the wearer’s spiritual strength and connection to a greater purpose.
“My mission is to bring depth back into jewelry,” Marina asserts. “Jewelry should be a reflection of the soul, not just gold and stones.” With NISSI, she is also helping to raise awareness of Christian values and the cultural heritage of Armenia, offering a unique perspective on jewelry that transcends traditional fashion trends.
NISSI: More Than Jewelry
As Marina continues to grow her brand, her vision remains focused on illuminating the path for others through her art. NISSI is not just about creating beautiful pieces; it’s about creating jewelry that resonates with the heart and soul. Through her designs, Marina hopes to remind women of their divine strength, beauty, and worth, providing them with a constant source of inspiration.
In the ever-evolving world of fashion and jewelry, NISSI stands as a testament to the power of faith, purpose, and creativity. Each piece tells a story — not just of style, but of spirit, offering women a way to carry their faith and strength with them wherever they go.
For more information about Marina Nushikyan and NISSI, or to explore her collection, please visit the official NISSI website.
Disclaimer: The views and experiences shared by Marina Nushikyan are based on personal opinions and experiences. The spiritual or emotional benefits mentioned are subjective, and NISSI jewelry is designed as an artistic expression of faith. The company does not guarantee specific results or outcomes from wearing its products.