Owned by sisters, Camaryn and Elle Swanson, Meaning of Mine is a fashion brand that aims to empower women to be the best version of themselves and feel good in their own skin. Growing up in Miami Beach, the sisters were motivated to spark the confidence of girls. From there, it was history. Meaning of Mine was created to let women be comfortable in their own skin.
Their impressive 100% female workforce provides more reason to love Meaning of Mine. Apart from maintaining this as their priority, the company has also been actively participating in charity events and pop-up shops, including AWOM, OK Magazine, Honey Shine, and Soho Beach House.
With high-quality fabrics and state-of-the-art facilities, it is no wonder why the company does not disappoint its customers. Since Camaryn and Elle always know what’s hot and what’s not, their designs are always a head-turner. Their bikinis designs break barriers and set their own trend. The company has recently launched an activewear that inexplicably motivates its users to pour everything during work-outs.
Meaning of Mine has recently integrated eco-friendly fabrics into their clothing, from hoodies to pajamas to undergarments, in an effort to promote sustainable fashion. Sustainable fashion emphasizes different ways that benefit the earth. Aside from saving natural resources, it also upholds the safety of workers and customers, eliminates animal cruelty, saves thousands of volumes of water, and reduces carbon emissions.
The fashion industry accounts for a large percentage in contributing solid waste and carbon emission. Wary of the negative effects in every step of making everyone’s clothes, designers and major clothing companies have worked hand-in-hand to address this issue. With waste scattered all around the planet, it is only logical that small- to large-scale businesses lend a hand to stop this issue.
Meaning of Mine has three units namely, Mine Swim, Mine Sweats, and Mine Active. Mine Swim’s best-selling products are its leopard print bikini and its tied-up tube top. Mine Sweats boasts a line of hoodies with prints from iconic lines of iconic women. Apart from hoodies, it also offers crewnecks and sweatpants.
Asked what their motivations were in creating the company, the Instagram-influenced entrepreneurs shared that fashion has always played a significant part of their lives. Thus, with a huge following on the platform, they created their brand, Meaning of Mine.
Who would have thought that sister dynamic and passion for fashion would become a deadly combo in making a company. These two key ingredients have marked their niche in the industry. With a prior knowledge in entrepreneurship learned from their family, the duo’s work ethics have been polished even before the start.
Instead of following the crowd and following the trend, the trailblazers naturally allowed themselves to express their craft genuinely. They have also posted different tips on their website blogs that every young woman will love. They have covered fashion, beauty, health and fitness, relationships, time management, and even holiday tips and tricks.
Camaryn and Elle are determined to empower young women. With a focus on fashion and fitness, the two power women are ready to foster a world renowned lifestyle brand.