The dating scene has drastically changed over the past couple of years. With technological advancement, digital dating sites and applications such as Tinder and OkCupid have dominated the search for love. However, there are very few designed for Black singles. Among the handful available out there is NYA Love and Dating Services LLC.
NYA Love and Dating Services was created by Chioma Amaefule, better known as ‘Chi.’ Chi is a certified matchmaker. She received her certificate from the Matchmaking Institute on February 12th just this year. NYA (which stands for “Not Your Average”) Love and Dating Services is a Black-owned business dedicated to helping those in the community find someone to hold at night and gain a new perspective on dating and relationships. With NYA, Chi is the only Black certified matchmaker who runs her own LLC in Washington State, and she works with singles all over the United States.
Chi was motivated by life & love to build her brand. She knows that many young professionals have given up on the pursuit of love, and she wants to help them rediscover that spark of hope and help them seek out what their hearts truly desire. Because there aren’t many certified Black Matchmakers, Chi wanted to stand out by being approachable, direct, understanding, and passionate about what she does and how she can contribute to the community. Chi wants to show people that Black matchmakers do exist and that they are not alone.
While there is a stigma that people who need matchmakers are desperate, Chi reassures them that it is false, explaining how sometimes people can be preoccupied with other more important things to sift through the number of singles available. Chi offers time to benefit her clients’ lives, career journey, hobbies, and personal health.
NYA Love and Dating Services go through a process and personal coaching before setting up the matches. Chi begins with an hour-long consultation to better know her clients. She does so with photo verifications, background checks, and questionnaires as each experience is customized to suit her client’s needs.
They then go through virtual coaching and identify dating patterns. To ensure that they click well with their matches, Chi takes a list of future plans, romantic goals, and habits they can break to help them gain perspective. Before the meeting, the two matches exchange photos and advocacies to see if they agree to the match. If all goes well, NYA Loving and Dating Services set up the introduction.
NYA Loving and Dating Services also provide other specialties that Chi has. She also helps clients move on after a breakup, help them pick up the pieces, build self-love & confidence, make wardrobe suggestions, help happy couples maintain current relationships, provide dating or love advice, and so much more.
Like many others before her, Chi had experienced heartbreak. She has experienced all kinds of heartbreaks imaginable, having ignored red flags in her partners, staying with them under the belief that they could change, and betrayal. Everything she has gone through has made her feel anxious, disrespected, broken, angry, abused, and even depressed. However, despite the atrocities of each heartbreak, Chi still believes in true love and hopes to share her enthusiasm with others.
To find out more about Chi and NYA Love and Dating Services, you may visit their website.