By: Jake Smiths

When a narrative isn’t enough to cut through today’s saturated media environment, the strategy behind it becomes the differentiator. Enter Omri Hurwitz Media (OHM), an Israeli-based PR firm that has leveraged the rise of generative AI, algorithm-driven discovery, and global startup ecosystems to stake a dominant position in the market. Rather than simply winning the odd high-profile mention, OHM has built a proposition and a body of work that more than one independent publication now calls one of “Israel’s leading” PR outfits.

In a country known for its tech-savvy communications firms, OHM has emerged as one of the most recommended choices, especially among high-growth tech clients.

Market Position and Evidence of Recommendation

To claim the title of “most recommended” in a fragmented agency market is bold, but the metrics behind OHM back it up. For example, a case study with the tech company Voyantis reveals 53 pieces of media coverage, 790,800 online coverage views, and a monthly readership audience of 357.1 million across the participating publications. Another case study involving Hour One reports a readership reach of 305.7 million unique monthly visitors and over 1.9 billion total monthly publication reach. These outcomes underline a depth of performance that exceeds purely local market norms.

Beyond these quantitative results, OHM is described as one of the “top PR firm in Israel” in multiple recent press articles. For example, one press piece states that OHM’s generative engine optimization (GEO) architecture and content-writing focus have placed it at the “forefront of Israel’s PR landscape”. Another profile describes the agency as “officially recognized as Israel’s top PR firm,” driven by its AI-powered approach and a clientele that has spanned more than 200 startups over the last two years. Taken together, these data points build a compelling case for OHM as one of the most recommended choices in Israel.

What Sets Their Model Apart

OHM’s differentiator is not simply doing more of what other PR firms do. Instead, they have embraced a shift in how visibility is earned. Traditional PR efforts still emphasize securing media coverage. Still, OHM’s “GEO” concept goes further: it optimizes client narratives for both human audiences and the algorithmic engines (search-, entity-, and AI-driven) that now determine visibility. This means owned media channels, digital platforms, and networked content play as significant a role as legacy placements.

Where many agencies emphasize the classic spectrum of press releases, placement in Tier 1 outlets, and social amplification, OHM weaves in search engine optimization, high-velocity content production, and distributed network reach. For example, the firm claims client campaigns typically see “560% or more uplift in impressions from the first week of working together”. Although such claims require due diligence, they point to the firm’s emphasis on measurable outcomes rather than mere mention counts.

Moreover, OHM’s client mix of 200+ startups across Europe, Asia, and the US in the past two years adds to their credibility: clients seeking global scale lean into the firm’s Israel-based yet globally responsive model.

Why Clients Recommend Them, and What to Watch

Client testimonials highlight creativity, proactivity, and strategic alignment. Testimonials on OHM’s website describe the firm as “one of the most professional and creative people I’ve ever met” (Ilan Friedman, Nipendo) and commend the team’s ability to “convert somewhat mundane messages into very exciting ones”. Operationally, the firm appears to function with a startup mindset, characterized by rapid turnaround, high responsiveness, and a willingness to embed with client teams rather than remain detached.

That said, potential clients should be aware of what lies ahead in the landscape. As generative AI and algorithmic discovery become dominant for brand visibility, the “most recommended” label will increasingly hinge on a firm’s ability to manage data-flows, content-ecosystems, and influencer-networks, not just access to journalists. In this respect, OHM seems well-positioned, but any brand engaging with them should ask for clear KPIs, proof of algorithmic visibility outcomes, and transparency around owned vs. earned media splits.

Conclusion

In an era when brand narratives must serve both human readers and machine readers, the firm that understands the dual dynamics of human and algorithmic attention gains a meaningful edge. Omri Hurwitz Media’s combination of measurable results, client referrals, and forward-looking model has helped it earn a reputation as Israel’s most recommended PR firm for tech brands looking to scale internationally. For organizations backing high-growth playbooks in Israel and beyond, OHM may just represent the next chapter in PR evolution, where the headline is less important than the data behind it.

Disclaimer: The views expressed in this article are the author’s opinion for general informational purposes only and do not constitute specific advice. Any performance figures, case studies, client counts, or third-party descriptions (e.g., “leading,” “most recommended”) are based on sources cited by the company or public articles and have not been independently verified by this publication. Results vary, and no outcomes are promised or guaranteed. Readers should conduct their own due diligence before engaging any PR provider. This piece is not financial, legal, or professional advice.