Norman Alexander. Photograph by Vincent Po.
For some people, it’s the shower. For others, the car. And for a brave few, it’s a public place. Wherever it is, we all do it: Sing out loud.
The Power of Words
Every song from every genre says the same thing: “This is how I feel.”
Whatever the emotion, we have all felt shades of it at some point. But we’re usually powerless to express it.
Music provides the words and forum to address our feelings out loud.
“And that’s the sound of me not calling you back” (Lizzo).
“Don’t worry about a thing, ’cause every little thing is going to be alright” (Bob Marley).
“Fuck the police” (N.W.A).
“Ready or not, here I come, you can’t hide, Gonna find you and make you want me” (Fugees).
Not all lyrics are created equal. And not all voices reach the soul.
So when a singer/songwriter of elite caliber in both crosses public path, it’s a rare occurrence and one to note. Norman Alexander is an artist of Hall of Fame talent and his single “No Goodbyes” is a song for the world, especially now in the midst of pandemic.
“Hold on to the ones you loved
Who made you who you are
They made you who you are
In times of goodbye
The world needs to know who they were
They will know”
Nina Simone said, “An artist’s duty is to reflect the times.” And “No Goodbyes” does exactly that. People of all walks are mourning across the globe and the helplessness is palpable. “No Goodbyes” is about the pain of loss and the strength in remembrance.
17-time Grammy Award winner Humberto Gatica says, “Norman Alexander is an incredible artist.”
Released in June, “No Goodbyes” precedes Alexander’s own debut. CEO and founder of MLife Music Group, Mike Jean, said in a statement, “Music’s greatest gift is its highest honor—a salve for souls. The decision to release ‘No Goodbyes’ early was an easy one.”
The world debut of Norman Alexander is slated for late this year.