Oscar “Ofoesho” Roberts set out originally to be a musician, and coming from a family with a music background sure set him up on that path. His father is the nephew of the late great Ella Fitzgerald, which makes him her great-nephew. His interest in music grew when his father moved the family to Los Angeles to pursue his acting and music career. Oscar was four years old, and this move made him develop an interest in music, and he began to explore his talents.
He started by writing rap songs and poetry, then he transitioned to acting and making music. He continued to advance in the industry and got the chance to work with some top high-profile artists. This exposure gave him a new perspective, and he decided to go into talent representation. He noticed the way big record and talent management companies exploit artists and decided to step in to save as many as possible from that madness.
He became a professional talent representative and was doing well until he met an artist named Juvahn. With Juvahn, he formed a partnership and started the company, Juvahn Victoria Inc. The company has signed three artists and three producers since it was established. They have faced numerous challenges and adversities, but the focus has been on changing the entertainment business scene and helping artists fulfill the potentials in their talents.
Juvahn Victoria Inc. has a recording studio in Burbank, and the artists under the record company have a lot of singles and music videos making waves at the moment. Oscar “Ofoesho” Roberts also came up with the idea of a clothing line, which has since been launched and penetrating the markets. Oscar “Ofoesho” Roberts has a great vision for Juvahn Victoria Inc. and Juvahn Victoria Clothing, which is to revolutionize the music industry and change the story of many artists.
Oscar is not only about signing talents to create music; he has his hands into every form of entertainment, from scriptwriting to short films, music videos, and fashion. In his words, “We use self-empowerment to empower others and show them how to go within to find solutions and fix any problems. Our strength lies in the divine inspiration we get from God, and we make sure we exploit that to the fullest.”
Juvahn Victoria Inc. has stamped its foot strongly in the industry and has partnered with names like Parish (PGordy), Brown (BagEntLA), Jamaica Stoudermire (Glu Ent), and Shanda’l Chine (4C Marketing Agency). Even more interesting is how Oscar has managed to put all these together during a pandemic.
Oscar “Ofoesho” Roberts has evolved tremendously, and it has been quite a rough journey too. He wants the world to know his story and get inspired to try their hands on their dreams and any other thing they have a passion for. “The motivation to start my brand came from meeting an artist that had the same vision and drive as me who is Juvahn. And with that connection, we have built a small empire, and it’s only getting bigger and stronger daily.”
Oscar aims to become more powerful and connected in the film, music, and fashion industries. He hopes to use his influence to help many people achieve their dreams. He also wants to be a source of inspiration and hope for young ones so they can believe that anything is possible if they set their heart and mind to it.
Learn more on the Juvahn Victoria website.