Joseph and Tenaya Taplin always loved to dress alike. As a young couple in love, they would frequently get strangers to walk up to them and ask, “Where did you get those cute outfits?” Realizing the market for trendy matching styles for couples in love, Joseph and Tenaya established OurLoveWontFail in 2014.
OurLoveWontFail by Lady T Custom Designs was established in 2014 and brought to life in 2019 by Joseph and Tenaya. The brand’s name comes from the biblical verses 1 Cor 13:4–8. As a couple in love, they love to talk about love and show it off, which is what inspired them to dress in matching styles and, eventually, to make their own clothing line. The couple has made it their ministry and mission to build up marriages and build up the vows of “for better or for worse, until death do us part.” As they promote love and marriage, they also want to take pride in making couples look good and well-dressed.
Joseph and Tenaya Taplin make it a point to make their customers happy with their Instagram-worthy selections and excellent customer service. Aside from being entrepreneurs, they are also relationship coaches—a true testament to their dedication to spreading love throughout the world.
OurLoveWontFail allows couples to look good together and show off their love for each other. The business also allows couples to make custom shirts to show off their creativity. OurLoveWontFail welcomes all couples and all relationships. For Joseph and Tenaya Taplin, love has no boundaries and will always find its way.
OurLoveWontFail has attracted all kinds of customers in relationships—married, dating, long term, and long distance.
The shop lets couples express their love in their own way while looking cute together. OurLoveWontFail removes the hassle of having to go out to look for cute matching outfits to show off. Many couples want to opt out of the hours of searching for clothes that aren’t even their style. OurLoveWontFail offers cute and trendy shirts, hoodies, and jackets that couples can wear to make a statement in real life and on social media.
What separates the company from other clothing lines is the edge that Joseph and Tenaya have as a loving married couple. As a couple, they know the struggles that come with living with each other as well as the advantages. Together, they have persevered through a lot and know what it takes to pull a relationship through. This is what makes the business so personal to them; OurLoveWontFail is not merely a business that aims to profit off loving relationships. The company itself is operated by a married couple in love who know what couples want.
OurLoveWontFail is looking to expand in its clothing choices and styles as well as its products and services. Joseph and Tenaya Taplin plan to diversify their brand into a full experience targeted toward couples that will include couple’s retreats, couple’s game nights, and couple’s date nights and seminars.