Books have slowly been taking a back seat in favor of more engaging content online. And while digitalization has its share of immense benefits, some believe that books deserve to stay central to people’s content experience. One such influencer and bibliophile is Parisa Mirza-Khan, who has built a reputation for being an excellent source for book recommendations on Instagram and other platforms.
Parisa is a book blogger, book reviewer, and social media influencer who has become a source of great book recommendations for many book lovers worldwide. Her most prominent platform is Instagram, where she currently shares book-related content with up to 115,000 followers. Growing up, Mirza-Khan was a voracious reader who loved diving into new realities and worlds via a book. Today, she hopes to spark in people once more that desire to disappear in fiction, novels, and other forms of books that add value and entertain.
“I love to discuss everything and anything about books,” shares Paria Mirza-Khan. “I am consistent and a regular on Instagram while trying to remain supportive and very inclusive. I encourage and have a positive vibe, believe in community, and rise with all. I encourage reading and writing while also incorporating family and lifestyle into my content.”
Mirza-Khan has introduced and interviewed authors from different circles and varying levels of renown. She has interviewed first-time authors to acclaimed and venerated writers. Some of the more influential people she has interviewed include Khaled Hosseini, also known as The New York Times Bestseller author of the book The Kite Runner, and Sal Khan, the founder of Khan Academy. Most of Parisa’s interviews happen via Instagram Live, but she has also started using Instagram Reels to create content that keeps her audience engaged. One of the best parts of Parisa’s social media following is that they have buy-in and ownership of the brand, interacting regularly and staying loyal to her brand despite the growing numerous social media competition.
Moreover, Parisa Mirza-Khan has started working massively in promoting up-and-coming authors that need an extra boost to their titles. “I’d like readers to feel confident knowing that I am very professional and I have testimonials and reviews to back it up,” shares Parisa. “Readers should reach out to me and feel I am perfect for their bookish needs based on my experience, passion, and loyalty.” Parisa hopes to continue growing her virtual influence by scaling her social media following and inviting more upcoming and inspired authors to add value to book lovers worldwide. It’s her mission to become a reputed and respected brand that continues to give book authors, publishers, and other educational institutions a platform to widen their reach. “I’d like my reviews to be a validation for authors,” Parisa says. “Being alienated by big book companies and publishers who take my opinion and reviews very seriously doesn’t bother me too much. I’d like to be influential and a part of the book community.”Parisa continues to share book-related content on her social media and hopes to inspire a new generation that would rather bury their head in a book rather than a gadget. Visit her website and Instagram profile.