By: Sean Li
Shuting Jiang and Tianyue Wu are two dynamic forces in the world of digital design, now coming together to create QIMU Design, a studio poised to make waves with its unique approach to crafting compelling and user-centric digital experiences. Both designers bring a wealth of experience and a distinct vision to their new venture, combining creativity, innovation, and a passion for pushing the boundaries of what design can achieve.
The Designers Behind QIMU Design
Shuting Jiang, a Senior Product Designer with over eight years of experience, has been recognized for her ability to blend artistic vision with technical prowess. Her journey has been marked by multiple accolades, including the prestigious Gold Winner at the Muse Creative Awards and London Design Awards in 2024. Her design philosophy revolves around empathy and understanding—creating experiences that are functional, intuitive, and meaningful. Shuting believes that great design starts with understanding people, which is why her work is characterized by extensive user research and a focus on accessibility and inclusivity.
Meanwhile, Tianyue Wu has carved a niche as a visionary product designer whose unique approach marries technological advancements with a deep empathy for users. Her work has been celebrated for its creativity and functionality, earning her the Vega Digital Awards for Best User Interface/Experience in 2018 and the Gold Winner title at the 2024 Better Future – New York Design Awards. Tianyue’s projects, like SoundByte in collaboration with Microsoft, have consistently pushed the envelope by integrating inclusive design principles with cutting-edge technology, making her a sought-after name in the design community.
A Partnership Rooted in Empathy and Innovation
The dynamic duo first collaborated on the award-winning Wellness Support Platform for Immigrant Women, a project that earned them the prestigious Gold Winner title at the K-Design Award in 2024. This platform, designed to help immigrant women navigate healthcare systems in unfamiliar countries, integrates real-time AI medical consultations and translations, as well as in-person support from trained professionals. The project was celebrated for its innovative use of technology to address the unique challenges faced by immigrant women, blending deep empathy with cutting-edge functionality.
Shuting and Tianyue’s complementary skills and shared vision quickly became apparent during their collaboration. Shuting, a Senior Product Designer known for her user-centric approach and dedication to social impact, found a kindred spirit in Tianyue, whose designs are celebrated for their ability to bridge human needs with technological advancements. Together, they realized that their combined expertise could lead to even greater impact.
Uniting Forces: The Birth of QIMU Design
After years of individual success, Shuting and Tianyue recognized the potential of combining their strengths and diverse perspectives to create something even greater. This realization led to the founding of QIMU Design, a studio focused on delivering innovative digital solutions that challenge conventions and elevate user experiences.
“At QIMU Design, we aim to create designs that are not only visually captivating but also functionally superior,” says Shuting. “Both of us bring different strengths to the table—my background in user-centric design and Tianyue’s expertise in integrating emerging technologies like AI.” Their collaboration reflects a shared belief in the power of design to shape future digital experiences.
Their first major project at QIMU Design is an ambitious wearable device for anxiety management, combining real-time physiological monitoring with a user-friendly mobile app. “Our goal is to create a product that enhances everyday life, providing a seamless blend of functionality, comfort, and style,” Tianyue adds. The project reflects their mutual commitment to pushing technological boundaries while maintaining a keen focus on the user experience.
Beyond Social Impact: Mastering the Art of Design
While their projects often have social benefits, both designers are clear that their primary focus is on mastering the craft of design. “We believe in the elegance of simplicity,” Tianyue explains. “We aim to create digital experiences that are not only innovative but also timeless and adaptable.” This philosophy has driven both of them to explore diverse industries, from tech startups to established global brands, always striving for excellence in usability, aesthetic appeal, and strategic value.
Their accolades speak to their success in these efforts. Whether it’s Shuting’s work in crafting visually engaging interfaces that enhance business goals or Tianyue’s recognition for creating inclusive products that reach new audiences, their combined achievements are a testament to their skills and vision as designers.
Looking Forward: Building a Legacy at QIMU Design
As they embark on this new chapter with QIMU Design, Shuting and Tianyue are focused on building a legacy that reflects their commitment to excellence, innovation, and creativity. They are excited to expand their portfolio, working with clients who seek cutting-edge solutions and aspire to make their mark in the digital space.
“We see QIMU Design as a platform where we can experiment, grow, and redefine what’s possible in design,” Shuting shares. “It’s about taking our combined knowledge and passion to create something truly impactful and inspiring.” With their proven track record and bold vision, Shuting Jiang and Tianyue Wu are set to lead QIMU Design into a future where the art of design meets the needs of an ever-evolving digital world.
Published by: Josh Tatunay
