By: Taylor Graveline

With 2025 finally here, it’s the ideal time to rethink your business goals and put a strategic plan in motion. If your vision for the new year involves growth and greater momentum, SCALEit Live 2025—hosted by business-scaling advisor Allison Maslan and Pinnacle Global Network—could be your game-changer. This three-day conference helps CEOs and business owners create a blueprint for sustainable success.

What Is SCALEit Live, and Why Consider Attending?

SCALEit Live is a hands-on, practical event designed for business leaders who want to scale beyond their current plateaus. It takes place February 13–15 at The Langham Huntington in Pasadena, California. Over the course of three immersive days:

• You’ll work directly with Allison Maslan, the founder and CEO of Pinnacle Global Network and the author of Scale or Fail, with her team of CEO mentors who have grown their own companies and navigated the intricacies of scaling.
• Attendees collaborate on frameworks and action plans that can be applied to a wide range of business models.
• The event focuses on real-world strategies rather than purely motivational speeches.

Past speakers at SCALEit Live have included prominent entrepreneurs such as Kim Perell (serial tech entrepreneur), Wende Zomnir (co-founder of Urban Decay), and familiar faces from Shark Tank, including Lori Greiner, Daymond John, and Barbara Corcoran.

This year’s lineup is equally dynamic, featuring:

• Jenna Phillips Ballard — LA-based fitness expert, certified personal trainer, and mindset coach to high-profile celebrities
• Jeremy Anderson — Global speaker, author, and philanthropist with a focus on “Occupational Integrity”
• Diana Kander — Georgetown-educated attorney, Fortune 500 consultant, and New York Times bestselling author
• Anne Mahlum — A self-made entrepreneur with a net worth surpassing $100M, three TEDx talks, and features in major outlets like The Washington Post and Runner’s World

What Sets SCALEit Live Apart?

Unlike many conferences that focus on high-level inspiration, SCALEit Live places emphasis on practical, personalized guidance. The hallmark of the event is the one-on-one support provided by mentors with experience guiding businesses through growth stages. While there are no guarantees in business, you’ll have the opportunity to:

• Troubleshoot challenges specific to your company
• Receive hands-on and tailored input in refining or building your strategic plan
• Connect with fellow CEOs who’ve faced similar growth challenges

This supportive and collaborative environment can spark new partnerships and ideas for scaling that you can continue to develop long after the event.

What You May Take Away

Though results and experiences may vary from business to business, SCALEit Live focuses on equipping attendees with tangible tools and frameworks. Here’s what you can expect to work on:

1. A Refined Multi-Year Vision
   Map out what success looks like in 2025 and break it down into actionable milestones, so you’re not just “winging it.”
2. A Tailored Marketing and Sales Blueprint
   Identify your ideal clients, refine your sales funnel, and develop an approach that aligns with your niche. Though results vary, you’ll gain insights into strategies and practices to implement.
3. A Scalable Business Model
   Strengthen your existing structure to handle growth without burning out key team members. This involves addressing workflow, systems, and delegations that support scale.
4. An Organizational Chart for 2025
   Work on a plan for the roles and responsibilities you need as you grow. From leadership hierarchies to team structures, you’ll get guidance on building a sustainable company culture.
5. A Well-Defined Hiring Plan
   Learn how to attract and retain talent that aligns with your mission. While no process is foolproof, mentors share insights based on years of hiring across various industries.
6. A Step-by-Step Execution Strategy
   Break down your big-picture goals into actionable steps. This lays out what to prioritize first when you return to the office so you can maintain focus and momentum.

Set Yourself Up for 2025 with a Thoughtful Strategy

Seizing opportunities quickly can be the key to staying competitive this year. SCALEit Live 2025 provides insights and guidance to help you navigate your business journey with clarity and direction. While every company’s journey is unique, this conference presents tools, frameworks, and support to help you navigate the scaling process more effectively.

If you’re looking to start 2025 with new insights and a clear strategy, visit ScaleitLive.com to learn more about the event.

Disclaimer: The information provided in this article is for informational purposes only and should not be considered financial, business, or investment advice. While SCALEit Live 2025 offers tools and strategies to support business growth, success depends on various factors, including individual effort, market conditions, and execution. Past results do not guarantee future outcomes. Attendees should conduct their own due diligence and consult with financial, legal, or business professionals before making any significant business decisions.

Published by Drake M.