It is widely recognized by researchers that human migration has been occurring for thousands of years, with evidence showing that people were relocating as far back as 5,000 years ago. Migration in ancient times, however, was driven by more basic needs compared to today. For example, people may have moved in search of food when resources were limited or due to changes in the climate that made their original environment difficult to live in.

Modern migration is mainly based on the search for benefits for oneself and loved ones. For example, modern people are looking for good earnings. The standard of living in countries is different, the desire to earn more money is logical. Many people leave their homeland for political reasons, in particular, in search of political asylum. There are democratic countries in the world that are more attractive to people than dictatorial and totalitarian states.

Modern people also seek ways to self-actualize. A prime example is Silicon Valley in the USA. It is a true haven for IT specialists. Naturally, talented programmers and developers from many countries want to move there.

Migration in the United States of America 

The United States has one of the largest migrant populations in the world, with a significant portion of its population made up of people from various countries. While Germany follows in second place, its migrant population is notably smaller. The current percentage of migrants in the U.S. is comparable to levels seen in the late 19th century. Some projections suggest that the number of new migrants arriving in the U.S. may soon exceed the country’s annual birth rate, signaling potential changes in demographic patterns.

One of the largest groups of American migrants consists of Russian-speaking people. They began migrating to the USA in the late 19th century. At first, migration developed gradually, but a little later, surges began to be recorded. We mean a large increase in the number of arriving people. The reasons are obvious. These are the Russian Revolution, the First World War and the Second World War.

Between the First and Second World Wars, a significant number of migrants from the regions now known as post-Soviet countries arrived in the United States. Some were motivated by a desire to escape punishment, such as exile to Siberia, a sentence that was common in the Soviet Union during that period. This migration reflected the challenging political and social conditions of the time.

American authorities tried in vain to stop migration or at least bring it under control. For example, after reviewing migration figures following World War I, the government decided to enact stricter laws. However, this did not help. Although migration slowed down slightly, the numbers remained high.

A new war triggered another wave of migration to the US from post-Soviet countries. Of course, we are talking about the Russian-Ukrainian war, which began in 2022. Since the start of this conflict, migration from Ukraine to the US has increased by 500%.

RusRek – an Indispensable Helper for Russian-speaking Migrants 

This platform has existed for over 30 years. It became the first platform in the USA to aim at easing the adaptation of migrants to the realities of American life. RusRek focuses on Russian-speaking expats but generally helps people of all nationalities. RusRek engages with migrants through several media resources.

RusRek Website 

This is an information portal with big traffic. Expats can find useful information about life in the US here. They can find advertisements from companies and other migrants, which help enhance their comfort in the country.

For example, one can find or post ads for apartment repairs, housing and car rentals, plumbing services, repairmen, and so on. So, some expats find the necessary services, while others gain access to a pool of potential clients.

The website also emphasizes the social aspect. RusRek understands that migrants who have only recently arrived in the USA may feel isolated. On this website, migrants can engage in conversations on various topics, find friends, organize meetings, seek help, and more.

The website is one of the main reasons why RusRek has successfully operated for over 30 years. The platform provides migrants with an invaluable resource, without which life in the USA would be more difficult.

RusRek Radio Station 

To listen to it, tune the radio to 96.3 FM. The radio station also serves an informational role. Migrants can listen to news from their homeland, news from European countries, and, of course, US news.

There are radio programs dedicated to culture, sports, technology, education, music, and more. Hosts inform listeners about interesting events that will soon take place in New York and across the US. For example, these could be concerts, sports events, movie premieres, exhibitions, conferences, and much more.

The management of the RusRek radio station pays special attention to healthcare. Migrants who have just moved to the United States may have a hard time getting used to the local medical system, and the RusRek radio station helps them do this. Expats receive information about insurance medicine, new drugs and new equipment. The hosts pay attention to certain areas of medicine, such as pediatrics, cardiology, oncology, dentistry and so on.

Migrants can also relax and escape from routine thanks to the RusRek radio station. Hosts discuss travel, biographies of notable people, and other countries. A special category includes success stories of migrants in the USA. These motivational programs aim to instill confidence in expats who have just moved to the country. They learn about examples of successful adaptation in the United States.

Print Publication 

If a person does not have enough time or desire to spend time on the Internet or near the radio receiver, they can find the RusRek newspaper. It can be obtained in the New York subway. This is a great opportunity to spend time on the way to work or study in an exciting and useful way.

Offers from RusRek Useful for American Businesses 

• Market research results. RusRek understands the needs of migrants in the U.S. This information is extremely valuable to companies targeting this audience.
• Advertisements on the website. Businesses can use the RusRek website as a platform to post commercial information for free.
• Comprehensive business promotion. Companies can take advantage of specialists who help promote goods and services, considering all the needs of expats in the US.

Thus, the RusRek platform benefits not only migrants but also American businesses looking to engage with this population segment.

Published by: Josh Tatunay