By: Jackson Pieterson

Polina Kurach has established herself as a notable leader in strategic communications. From orchestrating global events to mentoring the next generation of PR professionals, Polina’s career reflects a dedication to advancing excellence, innovation, and the strategic development of the communications industry.

A Collaborative Approach to Global Cultural Initiatives

Polina’s expertise in communications extends to high-impact cultural initiatives that have connected diverse audiences across the globe. Working with her team at Aurora Event Management, Polina played an integral role in representing the company at the World Economic Forum in Davos during Caspian Week, where she contributed to a keynote on cultural development in the Caspian region.

In collaboration with her colleagues, Polina worked with the UAE Ministry of Culture to contribute to the groundwork for the establishment of a National Orchestra for the UAE. This initiative highlighted her team’s ability to engage with high-level stakeholders and their commitment to fostering cultural legacies that resonate across borders.

Elevating Global Brands and Startups

Polina’s work with international brands demonstrates her ability to craft communications strategies that resonate with audiences and contribute to business success. For Jumeirah, she developed and implemented campaigns to promote the luxury hotel chain’s properties and Michelin-starred chefs. These efforts led to over 500 publications, significantly enhancing the brand’s visibility in key markets.

Her work with Whirlpool, Hotpoint, and Indesit involved media campaigns to support product launches and strengthen brand presence. Polina’s strategic alignment of brand messaging with market trends helped ensure these campaigns achieved measurable success.

Polina’s expertise extends to both established brands and startups, where her strategic vision has helped companies define their identities and enhance market positioning. For KAMAZ, Polina played a significant role in developing a comprehensive communications strategy for one of their projects, positioning it as a leader in sustainable initiatives. Similarly, her work with ALROSA included managing international media relations to highlight one of the world’s largest diamonds and securing coverage in prestigious outlets such as The New York Post, Bloomberg, and Gulf News. These achievements reflect Polina’s ability to craft impactful narratives that engage global audiences.

Professional Associations and Industry Leadership

Polina’s influence is evident in her active involvement with several prestigious organizations. She is a member of the Small Agencies Hub, a collective of independent communication agencies in the CIS region that aims to set high standards for the industry. Additionally, Polina is part of the Association of Great Women in PR Eurasia, a network dedicated to celebrating and supporting women leaders in the communications field.

Polina is also actively engaged with Burning Heroes, where she serves as a judge, evaluating standout projects and initiatives. Her membership in this association underscores her commitment to recognizing and fostering ideal practices across industries.

Through these associations, Polina not only contributes to the future of her industry but also gains valuable insights and inspiration to bring back to her own practice. Her participation highlights her dedication to both professional growth and the ongoing advancement of excellence in diverse fields.

Empowering the Next Generation of PR Professionals

Polina is deeply invested in mentoring and educating aspiring PR specialists. She has created systems for training young professionals, emphasizing a balance of strategic thinking, creativity, and practical expertise.

“Mentorship is not just about passing on knowledge; it’s about empowering others to innovate and succeed in their unique way,” Polina shares.

Her work has already contributed to a new wave of professionals who are confident, skilled, and ready to make their mark on the industry.

A Vision for Strategic Communications

Polina’s approach to communications is both holistic and forward-thinking. She believes that PR should not only address immediate business challenges but also create opportunities for long-term impact.

“Strategic communications is about building connections that last—connections between brands and their audiences, between teams, and ultimately between people,” Polina explains.

Her work exemplifies this philosophy, combining creativity, precision, and a deep understanding of global dynamics to deliver impactful results.

Published by Anne C.