For SMITTEN founder Smita Rajgopal Poliak, the most valuable lesson in running a business is establishing a foundation of building relationships. Reflecting on her international communication and design firm experiences, she further elaborates that “the business builds automatically if you build relationships.” SMITTEN has enjoyed stability and growth even during these highly uncertain times because of the relationships Poliak has built over the years.
SMITTEN specializes in identity creation and rebranding. Smita Rajgopal Poliak leads highly-skilled teams in the conceptualization, development, and production of numerous client projects. She helps organizations leverage their strengths and develop an authentic voice that transcends fleeting trends – a unique approach reminiscent of her personal journey. Poliak also overlooks design strategies and brief brand conversions.
With over 15 years of creative experience for print and web media, Smita Rajgopal Poliak has worked on iconic rebranding and identity design projects for some of the world’s industry-leading organizations. The founder and creative director creates sought-after solutions by focusing on concept and content development. Her impressive clientele includes the United Nations, Unilever, Absolut, Hilton Hotels, Sheraton Hotels, Walt Disney, and countless others. When she is not leading teams in graphic design projects, Poliak spends her time as a guest lecturer and speaker. She also conducts workshops on creative thinking, branding, and entrepreneurship.
In running SMITTEN – a business that sells creativity and creative output – Smita Rajgopal Poliak invests most of her time and energy into cultivating strong relationships within her team. Maintaining an environment that puts people first fosters her team’s creativity and productivity. The effectiveness of her relationship-focused business model is apparent: in an industry with a markedly high attrition rate, Poliak’s team chooses to stay with SMITTEN. They have people who have been with the company since the early stages of its development. Poliak’s team presses forward to assure that they are in an environment that will enable their growth and development.
The importance of building businesses on relationships is further emphasized by how SMITTEN grows as an organization. Much like other companies in the industry, their business comes mainly by word of mouth. Because of Poliak’s focus on building genuine relationships, people who have worked and interacted with Smita Rajgopal Poliak and her team, in any capacity, almost always refer business to them. Their brand ambassadors are often people who first connected with SMITTEN after hearing the firm’s identity, branding, or packaging projects. In turn, these brand ambassadors introduce SMITTEN to other people looking to hire talent in the creative communication space.
Smita Rajgopal Poliak started her company during the recession in 2008. Then and now, she stands as a stellar example of hope as the world faces unprecedented challenges. Even as the pandemic continues to ravage the global economy, SMITTEN continues to enjoy some of its most significant milestones this year with Poliak at the helm. Her goal is to spread her experience of hope to others with her commitment to building relationships and excellent graphic design.
Learn more about Smita Rajgopal Poliak’s iconic rebranding and identity design projects by visiting her website.