Photo caption: ArtTour International’s founder and Editor-in-Chief Viviana Puello with a group of artists representing over 30 countries during their most recent award ceremony and peace awareness event.
As the pandemic continues to threaten human lives, people around the globe–whether they like it or not–are required to observe strict lockdown and quarantine procedures to mitigate the spread of the virus. Without recognizing any social class or profession, COVID-19 has revealed all kinds of local and international systematic problems.
This resulted in artists across the world, who are stuck in their homes, to use their own form of art to fight against both the aggressive virus and the pressing issues.
Most of them have no choice but to stay at home and be away from their audience; with mass gatherings and leisure events mostly prohibited today, consequently, they have canceled shows, exhibits, and lined-up works. Hence, artists highly need to recalibrate their performance venue and rethink ways on how to extend to their market and the world.
Artists are fortunate to have access to the advantages brought by modern solutions. This is where artist, activist, and entrepreneur Viviana Puello comes with ArtTour International, a multimedia platform she has founded and is currently one of the leading art platforms globally. Being the only marketing business that offers a full multimedia platform in the art niche, ArtTour International has unique ways on how to promote artists and their causes. “Our editorial focuses on publishing works from artists activists who want to create a positive change,” she says.
ArtTour International has imbibed the core meaning of a bridge through connecting not only its artists but, most importantly, their message to a bigger audience by giving them the most exposure possible.
“Our international platform includes high-quality print magazines, a state of the digital art publication, and the weekly T.V. show, which reaches over ten million viewers every week. Also, we have our popular social media platforms and a fan base that is continually growing,” Viviana Puello states. Believing that art is a powerful tool, ArtTour International aims to maximize its own network of artists across all continents to promote intercultural exchange and acceptance.
Viviana Puello, is an internationally recognized curator, art writer, and T.V. producer. Wedded to Alan Grimandi, an award-winning Italian filmmaker, they created ArtTour International in 2011. Since then, they have documented art events and artists for over 55 cities.
For any artist who wants to be heard and create a bigger impact, ArtTour International allows artists to showcase the relevance of their art to raise certain causes is necessary. With a wide audience reach, not only artists can promote their art as a masterpiece, but also they can be part of creating ripples of positive change–may it be in the form of music, dance, painting, acting, and other kinds of art.
Now, realizing that it is fundamental to choose the right avenue where artists can present their passion, talent, and voices to be featured and interviewed in an award-winning T.V. show adds to the credibility of an artist and exudes greater influence to the public. Thus, ArtTour International prides itself on having its weekly ArtTour International TV Show, which has earned us two Ollee Public Media Awards of Excellence. The show airs every Thursday on Spectrum 1993, allowing them to extend the reach of their publications and multiply their audience.
Believing too that art brings impact to the human race, Viviana Puello has become true to her business by making sure that artists’ works are appreciated for the contribution they bring to society. With over 2.1 Million readerships in 205 countries, ArtTour International has proven to be an effective platform for artists to bring in their art and their advocacy. Art pieces are not shown through a single medium, but Viviana Puello’s 25-year experience as a curator and an art writer also allows her to help each artist utilize all possible mediums to showcase his or her work.
Truly, art has a special role during this pandemic, and allowing artists to be heard and be a source of inspiration is powerful enough to influence the mindset of society positively. Ultimately, from the intercultural exchange to peace awareness and even environmental conservation causes, ArtTour International is creating an impact on the world in more ways than one.Keep up with the latest updates by following ArtTour International Magazine through Facebook, Instagram, Twitter, or visit their website.