A talent agency for models and online influencers has been on the rise as of late. The company has helped its talent earn as much as six figures in income monthly, even during the COVID-19 crisis. The agency is Electric Mind, an LA-based company working with over fifty different influencers to help them grow their reach and monetize their traffic.
The company was founded by Tara Ninejad, also known in the industry as Tara Electric. She’s also an Instagram influencer and has over 204,000 followers on Instagram. But what she is best known for is helping her co-content creators grow their social reach and turn their platforms into income-generating machines.
Electric Mind has worked with the likes of Bella Thorne, Juanpa Zurita, Helen Owen, Rachel Cook, Kinsey Wolanski, Antje Utgaard, Natasha Eklove, Desiree Schlotz, and Kristen Hancher. Through the company, Tara continues to build some of the most successful brand activations on digital platforms today.
The company came to life after Tara discovered her passion and talent in growing an online presence and finding ways to monetize through sponsorships and brand deals. She first worked with influencer Lexy Panterra, who she convinced to get on board on a project that would have her showcase a few brands. Lexy started earning a couple of thousand dollars regularly.
Tara gave birth to the company Electric Mind after striking a deal with EDC Las Vegas. Her work with the event put them on the map. Tara brought together a network of influencers to promote the event on their social media accounts. The result was an audience of 50 million people who brought in over 500 million hits on Instagram stories alone for the event. Later on, Tara was getting deals to work with events like Coachella, Hard Summer, and Rolling Loud.
The social media expert’s journey has not been comfortable. When she was younger, she struggled in school. She was held back for an extra year when she was in second grade because teachers called her a misfit that distracted the others. At the age of sixteen, she gave up on school and pursued a career as a hairstylist.
Tara soon realized after that that she wanted more out of life. She started going online and looking for other opportunities. That’s when she came across online influencers. Something clicked inside of her. She had found her true passion. The entrepreneurial lass started building her own Instagram following and started working with other models and influencers to collaborate and build together. Eventually, influencers would start asking her for help to grow their audience and turn their brands into income-generators.
Today, Tara has become one of the most sought-after middlemen for influencer marketing. Her extensive networks of clients and models have made her agency a hot commodity. Today, Electric Mind makes as much as $8 million for the company and its models.
Together with business partner Nicky Garthrite, Tara also started Unruly Agency, which has worked with over 50 of the most highly-followed Instagram models and influencers.
To learn more about Tara, Unruly Agency, and Electric Mind, you can follow Tara Electric on Instagram.