In a bold move towards environmental responsibility, CC Agency is proud to unveil its groundbreaking steps towards sustainability in the conference industry. Acknowledging the significant carbon footprint associated with conferences, including factors such as heating, cooling, travel, and catering, CC Agency has embarked on a mission not only to measure and reduce its events’ carbon footprint but also to actively support global climate change initiatives.
The recent success in measuring the carbon footprint of its first project, the Female Empowerment Summit, sets a new standard for event organizers worldwide. This summit, produced by Oana Tucker of OP Global Events with the support of Arielle Caputo of CC Agency and Deborah Sawaf of The Power of Words Brand, held at the prestigious Waldorf Astoria, demonstrates the potential for sustainability within the industry. Collaborating with Stand for Trees and Meta Carbon signifies the initiation of CC Agency’s journey towards becoming a sustainable organization.
Meta Carbon’s management platform offers climate tools that manage, measure, reduce, offset, and communicate environmental impact. What sets Meta Carbon apart is that every emission measurement and offset is secured with unparalleled transparency.
CC Agency is committed to this principle of being transparent in all its sustainable endeavors. It is now focused on calculating the carbon footprint of its own operations and has partnered with Meta Carbon to achieve the following objectives:
- Measure its carbon footprint.
- Publish a sustainability report publicly, outlining plans to minimize carbon emissions and strive for zero emissions as swiftly as possible.
- Offset the balance of emissions through carbon credits that support local ecosystems and communities worldwide.
- Iterate on the above steps until reaching zero carbon emissions across scope 1, 2, and 3.
By publishing its carbon footprint, CC Agency underscores its dedication not only to internal sustainability but also to inspiring others within the industry to recognize and act upon their environmental responsibilities.
Through its partnership with Meta Carbon, CC Agency extends its Fractional Chief Sustainability service to provide comprehensive sustainability services to conferences, festivals, summits and event organizers. These services include carbon footprint measurement, emissions reduction strategies, offsetting solutions, and sustainability communications plans. Additionally, events will have access to protocol-compliant certifications and declarations as part of CC Agency’s sustainable event planning services.
Arielle Caputo, Founder of CC Agency, expressed enthusiasm for this significant stride towards sustainability, stating, “Our collaboration with Stand For Trees and Meta Carbon represents a monumental shift in how we approach event planning. We’re not just organizing events; we’re leading by example in the fight against climate change. This is the responsibility of every conference organizer, and we’re excited to be at the forefront of this transformation, partnering with Meta Carbon and Stand For Trees, who have the wherewithal, the data, the tools to measure, and the transparency.
“Events can significantly contribute to carbon emissions, primarily through travel to and from the venue, as well as the operational aspects such as conference facilities and the related expenses for food, water, communications, and advertising. We greatly appreciate CC Agency’s commitment to sustainability and their decision to collaborate with MC Carbon.”- Tom Herman, Founder of Meta Carbon.
CC Agency’s initiative serves as a testament to its belief that the conference and travel industries can simultaneously reduce their emissions and play a crucial role in protecting the planet and supporting climate action. By integrating sustainable practices into its events and operations, CC Agency demonstrates that it is possible to create conferences and events that are not only impactful and memorable but also environmentally conscious.
Visit standfortrees.org to find ways to neutralize your footprint and help save our forests.
Published by: Martin De Juan