By: One World Publishing
The Vision Behind “60 Day Hustle”
Rudy Mawer always knew he wanted to make a mark on television. “I’ve always wanted to move into TV,” he shares. Over the past few years, as I started to connect with, work with, and speak alongside some of the Sharks from Shark Tank, I could see the profound impact that show had—not only for their personal brands but for the future of entrepreneurship.”
Rudy’s passion for inspiring the next generation of entrepreneurs led him to conceptualize a game show challenge with influencers. When he connected with Sonic Gods, a producing studio with similar ideas, the collaboration was inevitable. “We quickly hit it off. We joined forces and shared ideas, and they ran with it. That was two years ago, and here we are.”
“It Wasn’t All Sunshine & Rainbows Filming”
Balancing the production of “60 Day Hustle” with his other commitments was no small feat for Rudy. “The biggest challenge was managing this, all my celebrity partnerships, speaking engagements, and my business with 100 staff,” he admits. Despite having a strong team, the demanding schedule took its toll. “I was basically gone for three months, filming for four days straight in LA, taking a five-hour flight back to my Florida offices for my company Mawer Capital, spending 48 hours there, then repeating that cycle for three months. It wasn’t easy, but it was worth it.”
Not Just a Host, Rudy’s Hands-On Role in Development
As the show’s co-executive producer, Rudy stayed continually involved throughout production. “From what I’m told, compared to most hosts, I was very involved, especially given my experience in social media, content creation, and creativity. Sonic Gods planned the whole show, but we met daily before and after filming. I gave input on the challenges, helped pick the guests and judges, and, like to believe, I sprinkled a little Rudy magic throughout the show.”
It’s A Unique Blend of Education and Entertainment
“60 Day Hustle” stands out for embedding education and inspiration into its entertainment. “People love to binge-watch TV, but most of the time, it’s what I call “empty entertainment.” It doesn’t improve your life or make you a better person,” Rudy explains. Inspired by shows like Shark Tank, Rudy aimed to create a show that offers valuable insights amidst the excitement. “There are a lot of ‘Teachable Moments’ scattered into the fast-paced, hype reality part of the show. Our goal was to educate, inspire, and entertain—all in one show.”
Behind-the-scenes Dynamics With Cast & Crew
Working with the cast and crew fostered a healthy and balanced relationship. “Like any high-stakes project, there were a couple of meltdown moments, but you’ll have to watch the show to see those,” Rudy laughs. He describes his rapport with the cast and competitors as fun, with everyone being united around making an awesome show. He also noted that he’s often told he’s very “grounded and humble” despite his level of success. When asked, he states, “I came from nothing and like to think I’m still pretty down-to-earth while also trying to balance my time and energy and know my worth.”
Watch 60 Day Hustle on Amazon Prime Video: August 8th
“60 Day Hustle” is hitting the headlines with production firm Sonic Gods and celebrity marketer Rudy Mawer’s vision and dedication. By combining the thrill of reality TV with genuine business education, many say Rudy and Sonic Gods have created a unique viewing experience that promises to leave a lasting impact. As the show streams now on Amazon Prime Video, audiences can look forward to a series that not only entertains but also inspires and educates the next generation of entrepreneurs, and who knows, maybe a season 2.
Tune in to “60 Day Hustle” on Amazon Prime Video and join Rudy Mawer on this exciting journey. You can also follow them on Instagram, @RudyMawerLife and @60DayHustle.
Published By: Aize Perez
