Lanard Harris stares into the mirror every morning at 5am and observes the reflection of his relentless pursuit of greatness. The road to generational wealth is one less traveled and destined for supreme beings in life. His father instilled ‘Championship DNA’ with his bloodline and implanted seeds of extraordinary vision to succeed.
In 2015, Lanard Harris launched Fine Wine Entertainment, LLC, which houses multiple entities, including a record label, music publishing, TV & Film production, global merchandising, and real estate development. As an independent musician signed to his label, TheRealWine has amassed 1,000,000+ digital music streams across multiple platforms.
2020 witnessed Mr. Harris venture into the world of international luxury shoe apparel and global merchandising. Being a connoisseur of fine clothing, wine and spirits, and a natural renaissance man, Mr. Harris’s interest in premium shoe apparel was an organic connection.
All custom shoes are handmade by master Italian craftsmen from pristine Italian leather. Each designer pair is a one-of-a-kind, combining handcrafting tradition, quality, and modern style for a product that’s perfectly Italian. The COGNAC luxury shoe line has created its own lane and brand of celebrity.
Mr. Harris’s hands-on approach regarding designing, craftmanship, and international appeal reflects visibly from consumer feedback. The COGNAC luxury shoe line fills the gap between Millennials and Generation X. Mr. Harris’s early dreams of building an empire are actualizing in 2020. For 5+ years, he has been on a rigorous quest to solidify his business infrastructure.
By all accounts, the mission is being fulfilled, and his father’s life lessons provide a bridge to destiny.