Coming up with a business that will last or a catchy company or business name is not as hard as you think. However, the right name can make a corporation, or break it. You have to be mindful of your company from the start. It is important to find the right company name that will be associated with their domain name.
We discuss a quick approach to identifying appropriate names and give two clean tools for checking names to save your time.
Quickly, why is a catchy name so important to business?
What makes you click on the link while you are searching on Google? It is the article title and the domain name. The search result title is where it starts, at least most of the time. You have to prove yourself worthy of their attention in a short time. Then you’ll have the chance to convince a potential new user or client to click through. This calls for catchy and potentially attention-grabbing names if you want a portion of this free publicity.
Find the name that suits your project or business.
The name you will choose will advertise your company so make sure it will relate to the people you are targeting. The only problem here is when you have your name but another entity already registered it with a higher price. That’s when you’ll need to create another one. Make sure to have a fall back when that happens. This article will guide you through the steps to provide your business or side projects with catchy alternate names.
Beginning with a brainstormed keyword list, name, and alternative writing. Here are some of the tips for your business company to direct you to more variety of names:
- Remember to use SEO. First you should try my[keyword].com, [keyword]hq.com, [keyword]central.com etc. If you are fortunate, you can get one. We will explore later how to get some ideas for the prefixes and postfixes.
- Check thesaurus.com for the synonyms of your keywords. Using an alternative word is occasionally helpful. Keep a list of keywords and alternate variants of those.
- Consider quantifying the keyword using a noun, or adjective. The format maybe something like the.domain [verb / adjective][keyword]. There are many adjectives out there, from which you can choose a suitable one for you.
- Get yourself creative with language. Open the translation to Google, type your keyword, and translate it from English to Spanish, French, or German. Don’t forget to look at the alternatives in the translation below. If you are fortunate, you can get back a name that fits for you and, at the same time, sounds impressive.
- Figurative words can be used. Include some names of animals that you want to associate with your image—for example, lions to stress your strength in the business. Think of “WhiteRhino Designs” or “newbee-chat.io” titles. Sounds great, and you already had an idea for an icon, right?
- Colors work magic too. Color is one of those marketing techniques that worked wonders. To shape the company name, select a suitable color to identify with your brand. You may have such things as VioletBooks.com or LimeDesign.io, for example. This classic emotional color guide will help you find the right colors. The labels shown are known to comply with these characteristics and other colors. You can do the same beginning with the name of your business. Ever wondered why green products are so environmentally friendly? That explains why.
- Although for most companies or ventures, “.com” domains are preferred, they are, in most cases, also licensed. Maybe you need to be a bit more versatile. Using local domains like “.uk” for the UK, “.au” for Australia, and so on when the company is mainly domestic. The top-level domains” .io “and “.sh” are very popular with tech startups. Test the choices offered by your Domain Registrar.
You should have a long list of keywords/names after passing these points, as well as a few pre- and postfixes to combine them with. Checking these more is time to get on.
Checking your wish-list of names
Everyone’s dream is to see their business grow. So, most people are turning into online marketing to create publicity for their business. Therefore, your name should reflect what you’re selling. Sadly, the web is a busy place. In most cases, your first option is always already taken. Even if you come up with 5 to 10 ideas, the same could happen. Luckily, there are online tools to test the validity of your domain name. So, it is recommended to use one of these tools to perform your tests.
Namecheckr.com and startup name check are some of the tools you can use to see if your name is still available. They allow you to search over multiple social media networks and domain names at once. While namechekr is provided with a better design, startup name check, the table layout is convenient for comparing results. It’s all about your preference.
Haven’t found the right name yet?
Sub-optimal names make it more difficult for you to rate on Google and remain distinct from your rivals. It might pay off as you work on your project, and consider more ideas. If you haven’t found a name right now, you may want to give it some time to let the problem “sink in” and come up with a name you’re going to be satisfied with for a long time.
There is one specific purpose for both the company domain names and titles. A misleading company name will offend the guests, not convert, and lead to dropping rankings on Google and co. They will also cause others to leave in return a negative review, and that is far from suitable for your company.
For a variety of reasons having a domain name that is identical to another company name is evil. The other company will sue you for breaching their rights and force you to change your name – a young business nightmare. Double test your domain name before it becomes public. Being imaginative when coming up with a name is one more important thing. Be always imaginative!