The outset of the pandemic brought an end to the plans of most, if not all, people had before the forced quarantine. As public venues were shut down, millions of people were disappointed to be forced to stay indoors. While others hurried to stock up and prepared for the long-term stay, other people like the musical duo The Collective Conscious had different ideas.
The Collective Conscious is a conscious hip-hop and pop duo based in Northern California composed of Jesse Solomon Schwartz, best known as YngSolomon, and Godofredo Ceja aka The7thLetter, who became friends because of their interest in chanting as a spiritual practice. They take heavy influence from the Nichiren Buddhist Philosophy and apply the teachings in their lifestyle and music.
They believe in everyone’s innate Buddha-nature; that everyone is capable of becoming happy by making consistent causes for others, and chanting Nam Myoho Renge Kyo. Also, that obstacles arising around them are merely signs that they are moving on the right path.
YngSolomon and The7thLetter agreed that regardless of the pandemic, they would strive to move forward with their mission of spreading positivity and empowerment. They continue to blaze towards their dreams with pop up shows and invite only concerts.
California Days is their most streamed song. On their YouTube channel, there are two videos for it. The first, released in March, is an animated video to hype listeners for their next video. The official music video debuted four months later and featured YngSolomon and The7thLetter performing on the Golden Gate Bridge, at the Venice Beach Skatepark, and in Pacific Beach, San Diego, on top of an RV. Today, the video has accumulated a whopping two million views.
YngSolomon began organizing pop up shows in nature from Guerneville to Santa Cruz. On Labor Day Weekend in September, The Collective Conscious made the headlines of five Bay Area newspapers by hosting a beach show with over ten hours of performances and activities like making a one-minute group chant to invoke their highest potential. Now they incorporate yoga and chanting into all of their shows.
Despite the negative headlines, The Collective Conscious was and is glad to provide a platform for artists to keep their passions alive and an outlet for those wanting to dance and socialize. Unlike most artists, The Collective Conscious shows a willingness to perform live at any given time and place during the plandemic. They believe strongly in empowering fans to achieve their highest potential.
The pop-up shows are merely the beginning as The Collective Conscious targets a worldwide tour once everything is settled down. Their goal is to sell out arenas and stadiums while spreading awareness on conscious living.
To learn more about The Collective Conscious, you may visit their website. Their music is also available on YouTube and Spotify. Follow them on Instagram @TheCollective.Conscious @YngSolomon @gematriaco