If there is one platform that numerous influencers and entrepreneurs would be excited about leading toward the last quarter of the year, it would be the upcoming launch of the latest online application that simplifies transactions between a business and an influencer: Waldoo. Through the application, business owners can be confident that every transaction is protected, while influencers can trust that once the agreement has been fulfilled, they will get paid.
One of the key features of Waldoo is its 24-72 hour vetting window, a period of backchecking to ensure that the influencer has a good engagement record and the business applicant has a good web presence and can actually benefit from what influencers can achieve for them in terms of exposure. The payment for the influencer’s service is kept in the platform until the agreement is completed to ensure that both sides are protected.
Waldoo will offer all its lucky beta users a free premium subscription benefit that includes unlimited swipes and the lowest possible transaction fees for life. Invitations will be sent out to a select group of people starting October 1 to 15 in preparation for the official launch of the platform in November. It’s likely that no additional members will be added until December. The only way for people to apply to the beta version of the platform is via email that the Waldoo staff will send out.
“Waldoo fixes all the problems that come with influencer marketing. It brings both parties together to communicate directly, rather than never seeing business related messages in the countless DMs and emails influencers and businesses receive each day. Businesses can easily discover influencers that can leverage their audience in any market, niche or industry,” says Michael Barbieri, founder and CEO.
Barbieri and Connor Houghton, the company’s CFO, were motivated to start Waldoo after realizing a difficulty in the communication between potential advertisers and influencers. Barbieri experienced this firsthand in his gaming page that had a little over 3,000 followers. The daily struggle of having to sift through messages from legitimate brands who wanted to pay him to promote their product was tremendous. He instantly saw an opportunity where they could provide a platform that takes care of the challenging parts of a business transaction — getting paid and getting one’s money’s worth.
The idea for Waldoo came at a time when both Barbieri and Houghton did not have any idea about what they really wanted to do after graduating from school. What was clear then was their strong desire to work together, be independent of employers, and work for themselves.
At present, there are over 1,500 influencers vying to get a spot on Waldoo. However, only 500 will be initially accommodated in the platform’s beta launching to ensure the smooth flow of operations. This is one of Waldoo’s ways of showing excellence and maintaining a high regard for the interests of all its users.
Barbieri and Houghton see Waldoo becoming an industry leader in the future, offering innovative ways to continue to improve the working relationship of businesses with online influencers. It will not only be a game-changer in the area of influencer marketing, but it will also bring about the birth of a new niche that will accomplish great feats for both businesses and influencers. As influencer marketing is fast becoming the new wave in online marketing and advertising efforts, Waldoo can be expected to be at the forefront of this transformation.