LA Wire
  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Advertise
LA Wire
LA Wire
  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Advertise
  • Business

Waldoo Makes It Easier for Brands to Find the Right Influencer to Represent Their Brand and Vice Versa

  • James Harley
  • July 19, 2020
  • 3 minute read
Total
1
Shares
1
0
0

The idea of brands looking for the right influencer to represent their brand and influencers looking for brands to work with can be a little intimidating, if not complicated. How can you know if the brand is legit, or how can you know the influencer best fits to represent the brand? This is how 24-year-old Michael J. Barbieri came up with the idea for Waldoo, a revolutionary platform where vetted brands and influencers are eager to connect and collaborate.

Born in New Jersey, Michael took up a degree in business and digital media. He always loved marketing and dreamed of creating his company and making an impact. Although that dream felt too far, it wasn’t until after college that this dream became attainable.

Back when he was a college senior, Michael started a gaming page with his friends and posted clips, streamed, and hosted tournaments locally. The page grew substantially to over 3,000 followers, and their DMs were flooded. Michael and his team wanted to reply and interact with everyone in their inbox, but it was just too hard to keep up with all the messages, especially with a lot of things on their plate. Later on, he found out about companies reaching out to them asking for promotions or ambassadorships, but they usually got to them weeks later. They were also having a hard time recognizing what brands are legit.

“That’s where the idea for Waldoo came about,” shares Waldoo CEO and founder, Michael. “A network of vetted brands and vetted influencers, to weed out those who pay for followers, so both sides can feel comfortable doing business together knowing the other is legit.” 

Getting exposure to the right brands or finding the perfect fit influencers is like finding a diamond in the rough, especially with over-saturated hashtags on all these different platforms. For Michael, they wanted to become the marketplace for both brands and influencers who want to collaborate.

Any brand or influencer who signs up at Waldoo is vetted. Michael and his dedicated team commits to checking every influencer and the platform they submit. They also do their research on the brands such as reading the reviews and the content they put out to ensure the quality of brands and influencers coming into the platform. 

Michael wanted to uphold accountability. So the platforms allow both sides to have direct communication together and have a proposal within minutes in the chat. “Their money is held in escrow and paid out upon completion to ensure both sides honor their agreements,” Michael shares. “Each side has feedback and response rate on their profile to hold everyone accountable and eliminate ‘strength in numbers’ swipers who then don’t reply when they have hundreds of matches.”

Besides the legitimacy and accountability, Michael wanted to help creatives and small influencers to get themselves out there on their own terms. These influencers often hire agencies that take exorbitant commissions and even restrict them from so many opportunities. In fact, the web-based platform has a preset minimum value so that no brands can low ball their value. “You know your worth, and we won’t let anyone tell you it’s wrong. You set your rates and find the brand that values what you bring to the table,” Michael says.

Michael never really imagined himself to be where he is now, but he did, and while he once dreamed of having a company, now that he has his own, he is going beyond that and hopes his platform, Waldoo, will take off across the country. “Find the problem, find the solution, put your head down, and just work hard to create something,” he shares. “You also need to surround yourself with awesome and supportive people.” For him, doing so is going to help you go from a startup to an industry changer just as he did.

Sign up to be part of the exclusive Beta test or learn more about Waldoo on their website.

Total
1
Shares
Share 1
Tweet 0
Pin it 0
James Harley
James Harley

James Harley is a senior marketing supervisor at Beam & Steel Corporation, an online entrepreneur, and blogger.

Related Topics
  • Brand
  • Influencers
  • Marketing
Previous Article
  • Business

Musician and Multimedia Artist Eric Montross Launches Natural Medicine Company “Ancient Antidotes”

  • James Harley
  • July 18, 2020
Read More
Next Article
  • Entertainment

Minnesota’s Mega Online Influencer Josh Liljenquist Hits Nearly 2 Million Followers on TikTok in Less Than 6 Months

  • James Harley
  • July 19, 2020
Read More
You May Also Like
Read More
  • Business

IButler, a Premium Concierge Company Known for Top-Notch Services and Commitment to Providing Luxury Experience

  • Johnny Bigg
  • April 17, 2021
Read More
  • Business

Tianna Santoi, a Financial Expert and Fempreneur Guiding Aspirants Toward Success

  • Johnny Bigg
  • April 15, 2021
Read More
  • Business

Youngville Agency Gives Rising Artists a Chance to Live Their Lifelong Dreams

  • Johnny Bigg
  • April 10, 2021
Read More
  • Business

Christian Carmine Pedocchi of CCP Consulting on Revolutionizing the Networking Marketing Industry With His Innovative Efforts

  • Martin Cruz
  • April 9, 2021
Read More
  • Business

Sammy Rovalino Paves the Way to Better Financial Education for the Young and Inexperienced

  • Johnny Bigg
  • April 6, 2021
Read More
  • Business

Phuck A Dutch Proves the Cannabis Market Is Ripe for Harvest

  • Martin Cruz
  • April 5, 2021
Read More
  • Business

Marketing by Modification Founder Alexa D’Agostino Sheds Light on the Power of Passion

  • Martin Cruz
  • April 5, 2021
Read More
  • Business

The Source: A Holistically Reliable Cannabis Company Focused on Superb Customer Service

  • Martin Cruz
  • April 2, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Featured Posts
  • 1
    IButler, a Premium Concierge Company Known for Top-Notch Services and Commitment to Providing Luxury Experience
    • April 17, 2021
  • 2
    Alfonso Matos Is on a Mission to Uplift People Worldwide Through His Upcoming Debut Novel “PAIN!”
    • April 17, 2021
  • 3
    Jon J. Franklin’s Influence on the Resurgence of the World Pro Ski Tour
    • April 16, 2021
  • 4
    Tianna Santoi, a Financial Expert and Fempreneur Guiding Aspirants Toward Success
    • April 15, 2021
  • 5
    How ZanderXain’s Found Solace in Music and His Resolve to Uplift Others Facing Similar Tribulations
    • April 14, 2021
Recent Posts
  • Tunndra, a Rising Artist from Minnesota Set to Take Center Stage in the Music Industry
    • April 14, 2021
    • 2 minute read
  • Rising Music Star Goddess Glo Shows the World the Power of Songwriting and Style
    • April 14, 2021
    • 2 minute read
  • C.J. Battle: Finding Peace, Love and Healing in Latest EP
    • April 14, 2021
    • 3 minute read
LOS ANGELES WIRE

Follow Us

Likes
Followers
Categories
  • Business (571)
  • Entertainment (434)
  • Health (52)
  • Lifestyle (99)
  • Uncategorized (2)
Recent Posts
  • IButler, a Premium Concierge Company Known for Top-Notch Services and Commitment to Providing Luxury Experience
  • Alfonso Matos Is on a Mission to Uplift People Worldwide Through His Upcoming Debut Novel “PAIN!”
  • Jon J. Franklin’s Influence on the Resurgence of the World Pro Ski Tour
  • Tianna Santoi, a Financial Expert and Fempreneur Guiding Aspirants Toward Success
  • How ZanderXain’s Found Solace in Music and His Resolve to Uplift Others Facing Similar Tribulations
All Rights Reserve © 2020
  • Write for Us
  • Advertise with us
  • Contact Us
  • Contributor Login

Input your search keywords and press Enter.