By: Tucker Allen

Cipher Fishing isn’t just another tackle brand; the company’s tungsten fishing gear is designed by professional anglers who understand what it takes to compete at the highest levels. Cipher has created some of the most refined equipment available, earning the trust of professionals like Cody Meyer in high-stakes tournaments. The owners each have extensive experience in the fishing industry and are dedicated to making high-quality gear that meets the needs of serious anglers.

A Brand Designed by Professionals

Cipher was founded by CEO Ryan Chris, President Cody Murray, and Director of Product Development Cody Meyer with the goal of becoming one of the leading tungsten brands on the market. Chris brings over 20 years of experience in manufacturing and business development, while Murray and Meyer are seasoned pros who understand the nuances of high-performance equipment. Notably, Meyer recently qualified for the 2025 Bassmaster Elite Series, a testament to his skill and the tools he uses. While they face competition from major brands, Cipher’s commitment to precision manufacturing and innovation sets them apart.

Built With Scientific Precision

Each Cipher product is engineered with careful attention to detail to ensure optimal weight distribution, bait presentation, and hook penetration. They’ve developed zero-gap ball heads and PTFE-coated hooks to enhance smoother hook-ups and improve bait movement while aiming to maximize strike efficiency.

Unlike many generic tungsten tackle options, the company fine-tunes every product to meet rigorous professional standards, meaning anglers of all skill levels can benefit from equipment designed for tournament-level performance. It’s worth noting that the company’s products have played a significant role in Meyer’s qualification for the Bassmaster Elite Series.

Scientific innovation is a cornerstone of Cipher’s product development, leading the company to choose tungsten, develop custom hooks, and strive for new levels of precision:

• Tungsten vs. Lead: Cipher chooses tungsten over lead because it tends to provide higher sensitivity, allowing anglers to detect even the slightest bites. Additionally, tungsten often shows up more clearly on forward-facing sonar, a tool widely used by professional fishermen.

• Custom Hook Design: Cipher has developed a custom hook design that integrates seamlessly with the jig head rather than treating it as an afterthought. While traditional brands may rely on more affordable, mass-produced hooks, Cipher designs hooks for specific applications to promote a strong, seamless connection.

Professional Gear for the Average Angler

Cipher’s products are designed to meet the demands of professional anglers, but the company is equally committed to bringing innovative, high-quality gear to the average angler. They aim to ensure that everyday fishermen can access the same refined tools used by professionals. The goal is to set a high standard for tungsten tackle without sacrificing quality for profit.

“Cipher is focused on offering carefully crafted, high-quality products designed by professional anglers to enhance the fishing experience for everyone,” Ryan Chris said. “We pay attention to details that larger companies might overlook in their pursuit of efficiency. Our focus is on creating products that are thoughtfully engineered and designed to perform at the highest level, so all anglers can fish with the same tools as the pros.”

Fish Like the Pros

If you’re interested in elevating your fishing game, Cipher offers equipment designed to help you perform at your best. Follow Cipher Fishing on Instagram to stay updated on new products, or visit a store that carries Cipher Fishing gear.

Where to Find Cipher Fishing Products:

• Tackle Warehouse (www.tacklewarehouse.com)
• Omnia Fishing (www.omniafishing.com)
• Fishermans Warehouse (www.fishermanswarehouse.com)
• Discount Tackle (www.discounttackle.com)
• Carolina Fishing Tackle (www.carolinafishingtackle.com)
• Idaho Rod and Reel (www.idahorodandreel.com)
• Phils Propeller
• Clear Lake Bait and Tackle (https://www.clearlakebait.com/)
• Hammonds Fishing Center (www.hammondsfishing.com)

Published by Jeremy S.