There are people who respond well to typical feel good encouragmenty, and there are people who respond better to tough love truth, reality checks, and no-nonsense guidance—when intending to make a pivotal change in their lives. Just like any personal battle, everything is won in the mind first before it manifests physically. The 75 Hard transformative mental toughness program is more than challenging. It is not for the weak. It is not for the fickle-minded. It is for people who are tired of reliving their unproductive lives over and over again and want a fresh start.
The physical transformation is only secondary in the 75 Hard program. Building a strong and healthy mind is the topmost priority. Transformation is approached from the inside, and it eventually manifests externally in the form of building more confidence, becoming better at time management, improving relationships, becoming more independent, and being in the best physical shape. All qualities that lead to a more fruitful and fulfilling life.
The program is 75 days long. It is believed that this is the right length of time to be able to change one’s life permanently. It requires its participants to follow a diet of their choosing best for their body, drink a lot of water per day, do two 45-minute workout sessions a day (one of them outdoors regardless of the weather), read ten pages of a book, take selfies every day to track one’s physical progress.
75 Hard was founded by health and fitness mogul Andy Frisella. He is also a multi-millionaire entrepreneur who founded the popular 1st Phorm International among a plethora of other extremely successful companies. His podcast, formerly The MFCEO Project no REAL AF, is a well-followed platform where he boldly discusses the importance of having the right mindset when in business and what it takes to be successful in a person’s industry of choice.
Frisella’s approach to permanent transformation is unconventional and not for the weak of heart. It is, however, doing wonders for people who put aside their inhibitions and excuses and just follow the man with a mission to change lives for good. Frisella teaches people to take responsibility for themselves and their overall welfare. He is encouraging everyone to take control of their lives and see how meaningful changes start to occur. By teaching people to beat self-doubt, he is empowering them to achieve greater feats in life.
The program is a mirror to what Frisella did to turn his life around from being someone who struggled with his weight, had low self-esteem, and felt hopeless. He is no stranger to the many mental health struggles that people go through. Overall, he knows what he is talking about. He is not out to sell; he is out to shake the tree until only the strong fruits remain attached to it.
Best known for his straightforward and blunt advice to his listeners, Andy is proud of his humble beginnings. He built his companies from the ground up, combined traditional and emerging business strategies to build the framework while connecting with the community the best way he knew how. He did not have the luxury of being born to rich parents, nor did he have sufficient funding to boost his business further. What he had, however, was the mental toughness to succeed, endure the challenges, and brave the storms of the business. These were the attributes that enabled him to generate mid-nine figures a year from his businesses. These are the skills he now teaches on his podcast and through the 75 Hard program.