The idea of starting a business is easy. The implementation of those ideas to build a successful business from scratch is hard. However, American entrepreneur, business expert and founder of Acquisition.com, Alex Hormozi, has made a thriving enterprise of building and scaling businesses from startups into becoming multi-million dollar companies. He now sets the trend for other entrepreneurs and business owners, guiding them on how to scale a business for growth and how to sustain the growth for the long term.
Before becoming a successful entrepreneur with a portfolio of companies that turns over $85M per year in revenue, Alex Hormozi started his professional life sleeping on the floor of his first business, a gym, because he could not afford to pay two rents. Refusing to accept his current predicament as the trajectory of his life, Alex became proactive and learned from the several business courses he took. He also gleaned knowledge from his various mentors and was soon able to turn his gym into a profitable business. Over the next three years, Alex expanded his knowledge and used the lessons learned to scale his gym for continued growth, increase cash flow and opened five more gyms.
His incredible success story as a man who went from not being able to pay rent to the proud owner of five well-equipped gyms so inspired other gym owners, and they began reaching out for help. To keep up with the demand and help as many entrepreneurs, Alex Hormozi founded Gym Launch in 2016. Four years after its first launch, Gym Launch exploded. The evidence-based system of helping gym owners scale their business for growth was so effective that Alex’s material was licensed to over 4000+ facilities across 13 countries.
The resultant success of Gym Launch created tremendous wealth for Alex and his wife Leila, and they soon began working on other businesses. For the next few years, the power couple focused their resources on establishing a supplement brand, Prestige Labs and a software company. The profit from these companies was then invested in other high-growth companies in niche markets (especially e-learning).
In 2020, Alex Hormozi formally founded a portfolio of companies and aptly named it Acquisition.com. Now, in 2021, Acquisition.com portfolio companies generate revenues over $85M per year. The businesses span software, education, service, brick & mortar, e-commerce. Through Acquisition.com, Alex offers his insights and simplifies business growth into two main components: 1) get more customers and 2) make them worth more. Simple to say, harder to do.
Elucidating on these two-component, Alex explained that getting more customers “comes down to making them an offer so good they would feel stupid saying no.” He continued that this method pushes a business to compete with itself and thus provides value more than any other business in the same industry. Once this is achieved, Alex then focuses on the back-end of the business by increasing the lifetime gross profit per customer, which is achieved by providing more value as a company with exceptional service delivery that keeps customers coming back.
Through these time-proven methods, Alex Hormozi continues to help thousands of businesses crack the growth code and increase their sales and profits while also giving back to the community by donating over $2 million to date (in cash and supplies) to After School All-Stars. This non-profit organization focuses on supporting today’s youth through education.To learn more about Alex Hormozi and Acquisition.com, visit the company’s website.
