The fashion industry has spawned multiple brands that have taken center stage over the past few years. However, due to fashion’s fast nature, a certain form of intimacy and client relationship seems to have dwindled, leaving just the transactional nature of fashion rather than the client’s connection to a brand. Fortunately, Ashley Guzman has found a way to create a fashion brand that puts its customer first, making her clients feel truly beautiful and confident.
Ashley’s entrepreneurial journey began the moment her husband’s job uprooted their family to Texas. Along with their three children, the couple moved halfway across the country, prompting Ashley to leave her job at a pharmaceutical company. Once they moved out, she realized that she wanted a massive career change, putting her passion for fashion at the forefront.
Having worked in the fashion industry prior, Ashley Guzman decided to use her knowledge in design, production, and photography to the next level. She had the blueprint for success, and all she needed was to execute her plan in full swing. With only $50 in her bank account, Ashley knew that she had to trust her gut and run with her idea.
Thus, in August 2018, Southern Gypsy Charm was born. Over time the brand had grown tremendously. She found herself shipping hundreds of orders per week, and soon after, they moved back to California, continuing to expand the business, as well as their family. The Guzmans had their fourth child, and eventually, Southern Gypsy Charm opened up a storefront as of December 2020 in Southern California.
The renowned fashion brand is all about empowering women and offering them a variety of fashion options and styles. Ashley Guzman truly hopes that her clothing will help women feel beautiful, confident and, most of all, empowered. Southern Gypsy Charm is inspired by the fashion trends that Ashley saw while living in Texas.
As a result, the brand has created its signature Western/boho look that customers adore. The Southern Gypsy Charm store offers a wide variety of styles and options for any woman. They have various apparel items from clothing, shoes, and accessories. Recently, the brand has also launched a new apothecary line of all-natural candles, soaps, and body oils.
What sets Southern Gypsy Charm apart from all other brands, aside from its high-quality products, is the fact that the brand puts its customers’ needs first. Ashley Guzman always makes sure to help her customers achieve that high-quality fashion looks to make them feel confident and beautiful all throughout.
Ashley Guzman has created something special with Southern Gypsy Charm. She has provided a high-quality niche of fashion for Southern Californian women that couldn’t be found anywhere else. In the near future, Ashley sees herself operating a chain of stores in Southern California and eventually expanding to other states as well. With the amazing trajectory of her current business endeavor, Ashley’s dream may be closer than it seems.
To know more about Southern Gypsy Charm, make sure to visit the company’s official website.
