It’s no secret that the American media industry is one of the most competitive ones out there. Home to stars, producers, advertisers and directors who have worldwide recognition, leaving a mark can be difficult. While that may be the case, creative producer, storyteller and filmmaker Ayush Soni has managed to create a base of his own in the market and continues to develop a strong filmography amid steep competition.
Having worked on a commercial ad film for some of Ford’s latest releases and developing films for brands like Nike and Skechers, Ayush is a creative producer the industry shouldn’t sleep on. He’s a creator with an eye for great visuals and a knack for telling stories that capably engage audiences.
Soni is a creative content creator, producer, storyteller and filmmaker, among many other things. He loves the thrill of being an entrepreneur and runs a successful film development practice that has allowed him to thrive both on the creative and economic ends of the spectrum. He’s not one to shy away from the competitiveness that the American media industry has to offer as he continues to shoot for the stars.
As an immigrant who moved to the United States in his early twenties, he felt the struggle of being different, the odd man out. Soni isn’t one to deny the hardships of being a minority in a big country and a big city like Los Angeles & NYC, but he chose to overcome it all and develop a style and direction that he could call his own. He strives to be different and emphasizes great storytelling over everything else, believing that it has the power to influence society and spark the kind of movement and change that the world needs to see. “I love the art of storytelling,” shares Ayush. “I focus mostly on stories that matter to me and leave a great impact on viewers. In addition: I feel the best analogy wins ”
The creator thrives as both producer and director. He can lead film operations while also taking the creative control needed to come up with the ideal result. Soni continues to work with big brands to tell stories that will inspire people and leave a lasting memory. He also takes the time to pursue endeavors close to his heart. Few of his most notable passion projects were award-winning films called Mercy, Gold and Fighter. Since then, Soni has garnered many other film awards and recognition at the national and global stage.
The creator isn’t exempt from the challenges of the industry. “Doing all of this feels surreal when you look at where I come from,” Soni Ayush explains. “It’s tough out there, but I want people to see me and think about how possible it is to come from dirt and still stay above ground just by pursuing one’s dreams. I’m that guy, and I hope my story inspires thousands.”
Still, Soni finds ways to stand out and thrive in the media world as work continues to come in. He has many more projects in the works and juggles commercial endeavors along with his documentary and film work, as well as content production. Ayush hopes that his career can spark a desire among other creatives who want to pursue their passion for film and video production like he does.