Photo by: Lauren Alexis Rodriguez
Born in Brazil to a Swiss family, 30-year-old well-rounded entrepreneur Barbara Boller has achieved massive success in the digital and creative world. Barbara has worked as a model, actress, and content creator. She also holds two degrees in marketing, giving her the expertise and knowledge needed to excel in the sphere. Barbara helps her clients accelerate their success by focusing on several aspects of marketing, such as content creation and social media management. But today, her focus is greatly invested in creating User-Generated Content (UGC) videos, which for her, is one of the best tools to use in today’s highly fast-paced world.
“The advertising industry is changing a lot and being able to adapt is not a differential anymore but a must. It has been two years since I started working with UGC videos and I can say with certainty that this is the present and the future,” said Barbara. “Brands are still hiring models, mainly for their e-commerce photos, but when it comes to social media, being able to create a good video that is an organic experience with a certain product or service is what’s going to make you stand out from the rest and monetize,” the expert explained further.
With UGC videos, Barbara felt she had finally found what she was meant to be doing. Unlike modeling, her clients no longer care about her height or body type but focus on her ability to talk and engage their consumers effectively, all in the comfort of her home.
Barbara’s UGC videos have been uploaded across prominent social media platforms, including TikTok. The videos are branded but not overwhelmed with fake effects and unrealistic features. Instead, UGC videos bring the warmth that brand promotion needs today.
Asked what she can share with other aspiring UGC content creators, Barbara said, “You need to know how to interact with the camera, how to read a script without sounding forced, how to edit small clips, and how to make this video short, exciting, and attractive to a certain target. As I mentioned, you don’t need to be a model, but the fact that I am one brings me much more clients. The fact that I know about marketing makes my clients trust me more. The fact that I am an actress makes me more comfortable with the camera. Last but not the least, the fact that I am a content creator makes me 100% familiar with all the editing tools and processes.”
In addition, Barbara also emphasized the role of the 2020 lockdowns in the escalation of the demand for UGC videos. With the rise of TikTok and reels, consumers are looking more into the authenticity of the products or companies being advertised to them on a daily basis, and it requires more than merely creating an engaging tagline or a trendy video. Barbara delivered the genuine feeling the market was looking for and is starting a new wave in the advertising industry as a breath of fresh air.
“UGC is here to stay and everything that comes with it, such as natural photos, the end of the obsession with feed aesthetics, filters, and everything that looks fake, unreal, and brings false expectations to people’s lives,” Barbara explained.