By Jessica Lynn
Interviewer: Luiza, your story has already inspired many people. But beyond the beginning of your journey, how would you describe who you are today?
Luiza: Today, I see myself as more than just a makeup artist. I am a beauty expert who works with women through beauty, confidence, and emotion. For me, makeup is not a mask. It is a way to highlight a woman’s individuality, softness, strength, character, and inner light.
Interviewer: Your style is often described as clean, elegant, and naturally luxurious. What is the secret behind it?
Luiza: I always say that beautiful makeup should never compete with the face. It should work with it. I love fresh-looking skin, soft radiance, well-groomed brows, and an open, expressive gaze. I don’t believe in overloading the face. To me, luxury is when makeup looks effortless, but behind that effortlessness there is technique.
Interviewer: What beauty hacks do you use most often in your work?
Luiza: One of my favorite techniques is proper skin preparation. When the skin is well-prepped, the makeup instantly looks more expensive and refined. I also love working with cream textures: applying contour and blush with a brush, softly layering products, and creating a lifting effect without harsh lines.
Another important beauty hack is the brows. Even the cleanest makeup can look unfinished if the brows are not styled properly. Beautiful brows immediately make the face look more polished and balanced.
Interviewer: You work in Los Angeles, where the beauty industry is extremely competitive. What helps you stand out?
Luiza: I believe clients feel not only the final result, but also the energy of the artist. It is important to be calm, confident, punctual, and truly listen to the client. Sometimes you have to understand what a person wants even before they fully explain it.
This is especially important when working on photoshoots, weddings, red carpet events, or with VIP clients. In those moments, it is not only about makeup – it is about the full experience.
Interviewer: You are now launching professional online training in brow lamination and lash lamination. Why did you decide to start teaching?
Luiza: It came naturally to me. Over the years, I have collected a lot of knowledge, techniques, mistakes, and lessons. Now I want to share that experience with other beauty professionals who want to grow.
My training is not only about how to do brow lamination or lash lift. It is about how to see the client’s face, how to create an expensive-looking result, how to work cleanly, safely, and professionally.
Interviewer: What will make your training different from regular beauty courses?
Luiza: I want to give my students not just dry technique, but a real understanding of the profession. The program will include brows, lash lamination, common mistakes, hair direction, brow shaping, working with different face types, as well as client service and how to present yourself as a beauty professional.
In the beauty industry, it is not enough to simply know how to perform a procedure. You also need to know how to build trust.
Interviewer: What would you say to beginner beauty artists who are afraid to charge higher prices or move to the next level?
Luiza: Do not wait for the perfect moment. Grow through practice, education, and belief in yourself. A high level does not start with the price – it starts with mindset.
When an artist respects their own work, continues to improve, and gives the client quality, the price gradually becomes a reflection of their value.
Interviewer: What is the main message you want to share through your work?
Luiza: Beauty should empower women. And a career in beauty can give artists freedom, confidence, and the opportunity to build the life they dream about.
Link to socials: https://www.instagram.com/mua.luma?igsh=ZnBxcG5uOHIxMHY1
