There was a time when beige was the safe choice for grooms. It is simple, understated, and can never go wrong. But 2026 is changing this. 

Today’s groom wants style and color that expresses his personality. He wants craftsmanship that feels and looks good. 

This is why Andy Fine, founder of Sartoro, has created the ideal choice for grooms who want more than basic and still want to maintain a chic look. Fine is known for bringing together classic tailoring with modern technology.

He created Sartoro to make custom suits accessible to everyone. Every piece is custom-made using the brand’s Digital Tailor AI system. It’s a luxury for the groom who values both comfort and ease of access. Today, Sartoro offers over 150 premium fabrics meticulously curated from renowned mills, as well as 100+ suit variants, including wedding suits, tuxedos, sharp business staples, and travel-ready blazers.

When it comes to weddings, Sartoro’s linen collection is exceptional. Lightweight, breathable, and undeniably sophisticated, these suits bring personality to wedding ceremonies. In 2026, these seven standout linen colors are going to change groom fashion.

1. Bryant Vintage Green 

This isn’t just an ordinary shade of green. Bryant Vintage Green brings a modern edge to the aisle. The color reflects calm confidence, making it ideal for outdoor weddings surrounded by lush greenery or rustic backdrops. 

Grooms can pair it with a cream shirt and brown loafers. This will create an earthy and enhanced look.

• Ideal for garden and vineyard weddings.
• Complements gold or bronze accessories.
• Reflects sophistication without feeling formal.

2. Thompson Harbor Gray Shark 

Gray is “safe,” yes, but it’s also timeless. Sartoro’s Thompson Harbor Gray Shark has a sharp, contemporary tone that’s versatile. It suits both daylight and evening receptions, making it adaptable to any wedding palette. This color’s strength is its simplicity. It lets the groom wear confidence, not excess.

• Ideal for urban or minimalist weddings.
• Looks crisp with black, white, or powder blue accents.
• Breathable linen keeps it relaxed.

3. Astor Sand 

A natural favorite for destination weddings, Astor Sand captures the light of seaside sunsets. It’s understated but never dull. It is ideal for grooms who want their style to reflect calmness and sophistication. 

Sartoro’s linen keeps wrinkles to a minimum while maintaining the soft, airy feel that beach ceremonies demand.

• Ideal for tropical or coastal venues.
• Pairs well with white shirts and tan accessories.
• Photographs beautifully under natural sunlight.

4. Ellis Icy Blue 

For the groom who wants color with character, Ellis Icy Blue will be 2026’s favorite. It’s clean, confident, and versatile. The subtle blue tone exudes charm without being overpowering. The setting could be a terrace or a destination villa, and Ellis’ icy blue would still come through. 

• A refreshing choice for summer weddings.
• Complements silver cufflinks and navy accents.
• Gives a relaxed and refined look for both daytime and dusk.

5. Oxford Navy 

The Oxford Navy proves that timelessness is real. It is deep, polished, and flattering. It can be formal or relaxed. It’s the suit color that works for every season and every theme, be it ballroom ceremonies or mountaintop vows. 

With Sartoro’s linen tailoring, navy feels new again: breathable, elegant, and easy to wear.

• Works across all complexions and settings.
• Sharp with white shirts and brown leather details.
• A dependable choice for any groom who values tradition.

6. Ellis Charcoal Sharkskin 

If black feels too formal, Ellis Charcoal Sharkskin is the ideal alternative. It brings structure, not stiffness, along with depth. The linen weave gives it a modern, lightweight look. 

• Great for formal evening weddings.
• Versatile for both tuxedo-inspired and casual styling.
• A confident balance between strength and softness.

7. Midtown Sage 

Midtown Sage captures the season’s romantic energy. It is gentle but distinct. It brings a serene vibe that feels right for bohemian or garden celebrations. Sage pairs beautifully with ivory shirts and warm, floral prints. This gives the groom a fresh and personal look.

• Ideal for outdoor or rustic weddings.
• Pairs well with blush or copper accessories.
• Balances trend and tradition gracefully.

About Andy Fine: A Founder With a Vision

Andy Fine is one of those entrepreneurs who possesses a global mindset. He dreamt of a business that could bring together quality and accessibility. That dream manifested itself in the form of luxury tailoring. Before Sartoro, Andy worked as a business consultant, an experience that sharpened his business mindset, and he also owned Refresh Consulting. Before that, Andy worked at Antler to create the next generation of companies that would solve real-world problems, and was also the Founder and CEO of Valor Connect. Andy has a BSBA in Management from Bucknell University. 

Conclusion

Sartoro was designed to combine the artistry of bespoke tailoring and digital convenience. Using advanced AI measurements, every customer receives a custom fit crafted by expert tailors and delivered within two weeks. 

It is transforming the way men prepare for their important moments. Each suit reflects structure, comfort, confidence, and innovation.

In 2026, grooms no longer have to settle for beige. With Sartoro, they can dress in color that tells their story.