The importance of building an active lifestyle cannot be overemphasized, and in the world today, there are enablers whose life’s mission is to help people actualize their outdoor dream activity, sports and even vacation. Jason Pierce, through his company Chronic® Athletics already put in place a world-class skiing facility on the Himalayas as part of his contribution to the sporting industry and at the same time ensure that tourists who visit Nepal have a thing or two to keep them busy and active. In addition to being the official ski supplier to the US Army legendary 10th mountain division, Chronic Athletics is perfecting innovative and technology-based action sports equipment that helps people maximize their potentials; Jason is now on a mission to save the planet with the launching of another initiative called, Chronic® Hemp Core™ in 2023.
With the Chronic® Hemp Core™ 2023 initiative, Jason and Chronic® Athletics are moving forward on their mission to redefine how action sports companies are producing their equipment and bearing in mind how it impacts the environment by eliminating up to 1.63 tons of carbon for every ton of hemp it uses. As a leading American brand for innovation and emerging technology in action sports, Chronic® Athletics is moving away from wood-based materials and developing the first USA-grown skis and snowboards, primarily industrial hemp-based. And in a partnership with World Hemp Organization, the company is driving the initiative to turn away from the use of inorganic materials latest by the end of 2023. The partnership has been described as the bar which other companies and manufacturers will struggle to beat for years to come because not only will Chronic® produce stronger and lighter skis and skateboards; they will do so without compromising the environment.
According to Jason, Chronic® Athletics was born out of his passion for reliable action sports equipment that is fashionable and long-lasting. As a pioneering innovator, he is currently seen as the leading proponent for green technology in action sports. Therefore, within a few short years, he has become an environmentalist who wants the best for the planet, in addition to being a passionate sports enthusiast who wants to see others enjoy and maximize their potential. In addition to that, Jason is trying to save the planet from unnecessary and harmful carbon emissions into the atmosphere.
One of the company’s fastest-rising products is the award-winning and innovative Chronic® Rocky 105cct D-series that has been turning a few heads in terms of its design, simplicity and concerns for the environment; the product has also earned itself the tag “Colorado’s Finest” and Jason recognized for revolutionizing the ski industry with his innovative designs. “Our goal is to make your experience better. Adding value to your outdoor experience is our main objective,” explained Jason. “We are constantly challenging the status quo in everything we do.”
With the Chronic Hemp Core 2023 Initiative, Jason has beaten every major player in the sporting equipment industry to the market with the best functionality. He is also the first to go green while at it. “Why follow the herd when you were born to be a star?” said Jason. With the recent move to follow environmentally sound practices, Chronic® Athletics also gives individuals the opportunity to use greener and environmentally sound alternatives without worrying about design or quality.
To learn more about the Chronic® Initiatives and everything Jason Pierce has up his sleeves, visit the company’s website.