Los Angeles has long been proven to be the ever-expanding hotbed of successful lifestyle brands. With its heavy focus on beauty, wellness, and all things glamorous, the city’s passion for aesthetics continues to fuel the entrepreneurial spark of its inhabitants. As a matter of fact, it was because of such dynamics that former model Christina Zilber was motivated to create the beauty empire known today as Jouer Cosmetics.
As someone who spent a lot of time in a makeup chair during her modeling career, Christina Zilber felt heavily inspired to create her own line of cosmetics. Determined to turn her vision into reality, she started collecting easily portable makeup products that women could combine in a single compact case.
In 2004, the model-turned-entrepreneur came with individual eye shadow palettes, blush, and powder that could be snapped together and taken on the go. This then marked the beginning of a journey that would blossom into the roaring success that is Jouer Cosmetics.
In a culture where looking healthy and glowing is the end goal, Christina Zilber addressed herself to the challenge of developing a makeup line that represents beauty in its purest form. Being someone who discovered her love for beauty and style at an early age, this visionary has always been destined to dominate the industry. According to her, most of the things she knows about makeup came from her mother, who also happens to be a former fashion model.
“My mother taught me that makeup should be classic and effortless, enhancing a woman’s natural beauty and accentuating what she loves about herself,” Christina Zilber said. After adopting her mother’s mantra as her own, this luminary took it by heart and shared it with Jouer Cosmetics.
Since its inception in 2008, Jouer Cosmetics has provided a fresh and editorial view of makeup that suits every woman’s unique fashion sense and lifestyle. From natural washes of color to intensely pigmented and full-coverage formulas, the company offers clean ingredients, supreme wearability, unmatched quality, and award-winning packaging for the modern woman.
As can be gleaned from its impeccable skin philosophy, Jouer is grounded in developing products that leave the skin looking and feeling better with every use. Proving to stay true to its promise of sustainability, the company is always free of talc, parabens, mineral oil, gluten, sulfates, phthalates, TEA, synthetic fragrances over 1%, formaldehyde, coal tar, hydroquinone, triclosan, triclocarban, aluminum salt, carbon black, lead, and animal fat.
Aside from providing luxury cosmetics and skincare with the highest quality ingredients, Jouer also upholds a sense of social responsibility by observing sustainability practices. As a matter of fact, the company continues to pledge to tighten its standards, say no to toxins, and update its ingredient lists. In this way, it can deliver clean products that offer better beauty for its patrons and their precious skin.
On a mission to go beyond the world of beauty, Jouer Cosmetics’ esteemed founder, Christina Zilber, works with UNICEF to help create opportunities for women around the world. In the coming years, this revolutionary leader continues to take significant strides in reshaping the industry and making a meaningful impact.
Learn more about Jouer Cosmetics here.