A small amount of business people have truly succeeded in spite of the debilitating COVID-19 pandemic of 2020. Where company growth was put on ice and industries were dismantled overnight, individuals struggled to find a new direction among the unprecedented chaos.
If there was one thing that high-performing individuals needed, it was to be put back on the straight and narrow. @jonathanfogelberg, the CEO and founder of COACH JF, set out to resolve this. Already an esteemed coach for athletes, Jonathan was able to tailor his approach to those in need of a comprehensive fitness solution that was driven by competitiveness.
In fact, the competitive edge has been ingrained into Jonathan for almost his entire life. Starting at the age of four, the future business leader engaged in ice hockey, soccer, and golf, gaining valuable experience in competitive sports. These early life activities had a social utility, too, as watching his parents work overtime to afford his development in ice hockey propelled Jonathan’s desire to build a business that could one day pay them back. The tragic death of his father in 2020 leaves the coach with a sole pledge to help his mother retire this summer at the age of 57.
Jonathan’s business has long been honed towards helping athletes fulfil their body’s physical and competitive potential, intending to eventually achieve the coveted IFBB Pro card in bodybuilding and fitness. Indeed, the ambitious entrepreneur has coached clients to over 270 top three placings since 2016 and six IFBB Pro cards since 2019. However, with the cancellation of a multitude of competitions in 2020, he has altered his approach to focus on a broader community, providing a comprehensive fitness solution to all in need of lifestyle improvement.
With the changing nature of service-based industries, Jonathan Fogelberg has realized the Earth-spanning potential of his company’s accessible business model. With its CEO now based in Dubai, COACH JF looks to become the number one fitness solution for high performers worldwide.