The COVID-19 pandemic has brought out the best in adaptive entrepreneurs who find ways to pivot amid economic crunches. One such entrepreneur is DESUAR owner and CEO Deisy Suarez-Giles, who has shifted gears and come up with a new product amid the crisis and created much success since its release. DESUAR’s very own Enzyme Cleanser provides stellar results on top of being a highly sustainable and eco-friendly product. The entrepreneur has become one of Los Angeles’ top licensed estheticians after spending over fifteen years building DESUAR into a household name in the California area. Deisy has appeared in American Spa Magazine, Spa and Beauty Today, Influencive, Yahoo, and many others for her notable work in health and wellness.
When the pandemic forced Deisy to shut DESUAR Day Spas’ doors for a season to curb COVID-19 infections, the company owner chose to view the setback as an opportunity and focus on her lineup of cosmetic products. Amid the uncertainties of closures and recessions, she took the leap of faith and also developed an in-house product that would revolutionize the Gel Enzyme Cleanser. The DESUAR Enzyme Cleansing product results from the best minds in product development put together with the owner’s hands-on approach to creating a solution that gives consumers a superior product in terms of performance and results. It also offers vegans an option that doesn’t disrupt their choice of products.
The new DESUAR product helps remove excess sebum and impurities from the skin, cleansing and exfoliating intensely and bringing out a natural shine that stands out. The cleanser also acts as a powerful cleaning agent that removes traces of dirt, oil, and other impurities without harming the skin. Apart from being vegan-friendly, the DESUAR Enzyme Cleanser is also paraben-free and does not test on animals, making it an entirely ethical and sustainable product that conserves Mother Earth in giving men and women a cleansing effect that delivers top results.
Deisy and DESUAR SPA love enzymes so much because of the way it works on the skin. Enzymes break down the keratin protein on the upper layer of skin by digesting the material that binds skin cells together. This action causes the fruit enzyme to remove the topmost layer, mainly consisting of dead skin cells and all the impurities attached to the exposed area. The enzyme then creates a soothing effect while softening the skin and removing traces of pigmentation and scarring.
With most parts of the country still on strict protocols, spas have been badly hit economically by the pandemic. But if there’s one thing that the business owner has manifested, it’s the unwillingness to give up and watch circumstances chip away on her life’s work. Consequently, DESUAR has thrived immensely despite the economy being stacked up against most health and wellness businesses.
Deisy Suarez-Giles is a wife and mother of two boys. When she isn’t running DESUAR SPA, she’s writing books or speaking at events. By entering the product development world, Deisy expands the borders of her wellness empire and creates a new world of opportunities. Customers from all over the country have started patronizing the company’s products as they have ramped up their e-commerce efforts as a way to adjust to today’s post-COVID-19 new normal.