By Lou Grant
At the intersection of sales and storytelling sits Dr. Robert J. Smith, a renowned expert on using factual narration techniques to maximize sales performance. Smith, of Smith Profits and Smith Comics, Robert J. Smith Productions Companies, is continually traversing the country, delivering keynote speeches and workshops on this groundbreaking practice known as Factual Storytelling to Increase Sales. The recurring question that often pops up during these events is: “What changes can we make right away to gain the biggest impact?”
Guiding his audience toward impactful results, Smith suggests the utilization of ‘Small Bigs,’ a concept coined by Dr. Robert Cialdini, author of the influential book, Influence: The Psychology of Persuasion. This best-selling title, with over 5 million copies sold worldwide, suggests psychological principles and strategies to aid persuasion and influence, leading to unprecedented business benefits.
Smith extensively embraces the concept of Small Bigs, offering a professional video series expounding on them. He provides practical examples of their use, making it an accessible, actionable tool for businesses looking for immediate implementation.
The Small Bigs provided by Cialdini, and further developed by Smith, range from correcting the most common missteps in persuasion to leveraging authority for budget approvals. They illustrate the power of consistency in achieving goals, increasing online conversions, facilitating agreements, and managing teams effectively.
The principles also explore the relationships between the psychology of liking and online conversions, social proof and upsells, reciprocity and gaining clients, and unity and loyalty. Moreover, the notion of consistency influences successful and productive meetings, higher charity donations, and even better team performance. The strategic use of authority and scarcity can further maximize conversions, ensuring successful product launches and significant sales increases.
These principles encompass a vast spectrum of aspects, providing tools for myriad situations a business or professional might encounter. Factual storytelling, coupled with these Small Bigs, can completely transform your strategic approach, leading to impressive results.
Quote from Duct Tape Marketing: “There is arguably no more important book in the world of persuasive selling than Robert Cialdini’s “Influence: The Psychology of Persuasion”. With the rise of online marketing, it was, therefore, only a matter of time before the principles of influence that Mr. Cialdini talked about began to be used by online business owners and marketers to increase sales and conversions on their websites.”
Recognizing the power of Cialdini’s principles, Smith has dedicated his career to effectively equipping companies and professionals with these tools for growth. Not only does he provide this information in his talks and video series, but he has also established consultancy services aimed at increasing effectiveness and delivering the desired results based on proven solutions.
By bringing stories into the sales equation and leveraging the psychological principles encapsulated in the Small Bigs, businesses can experience a fundamental shift in their approach, ultimately leading to unprecedented growth and success. As demonstrated by Dr. Robert J. Smith, it’s not just about telling a story; it’s the right story, told effectively, that can truly move mountains in the world of sales and beyond.
To learn more about Dr. Robert J. Smith, you can visit his websites and social media profiles on LinkedIn, YouTube, and Twitter.
https://robertjsmithproductions.com/
https://tinyurl.com/RJSmithForbesExpertArticles
https://www.linkedin.com/in/robertjsmithmfa/
https://www.imdb.me/robertjsmith
https://www.youtube.com/@RobertJSmithProductions/featured
https://twitter.com/SmithProfits
Published by: Aly Cinco
