The increasingly competitive nature of the fashion industry has driven go-getters to become more aggressive in translating their visions into actions. Some people do their best to take out their competition, while others focus on garnering a number of trailblazing improvements that are designed to guarantee success in the years to come. In the case of Zohaib Shah, the esteemed founder of Darucci Leather, he distinguishes himself apart from his competitors by continuously transcending limitations and looking beyond barriers. Today, he stands at the forefront of his promising enterprise, slowly changing the game in the fashion scene.
Amid the growing saturation of the fashion industry, Zohaib Shah has managed to cement a reputable stance across a highly competitive trade with grace and finesse. His unparalleled knack for creating masterful pieces has dominated the arena, earning countless praises from several established authorities and powerhouses across the industry. With his family as his primary motivation, Zo made it his mission to elevate his position by standing at the helm of Darucci Leather.
Passionately established in 2013 with the help of some family members who have a similar outlook about success, Darucci Leather is a high-end fashion venture that is widely acclaimed for its incredible collection of stylish outerwear. Its outerwear line ranges from kids’ bomber jackets with black fox collars to men’s shearling and women’s fox fur coats. With the brand’s exceptional pieces, this Pakistani-owned brand is set to take the fashion industry by storm.
The impressive inventory of well-curated and handmade pieces that Darucci Leather offers speaks volumes of the founder’s exquisite taste for the craft. By mashing quality with affordability, this emerging enterprise seamlessly stitches incredible outerwear pieces to fabrics, materializing Zo’s vision of creating high-end and functional textiles. Darucci not only offers outerwear garments that boast fashion, but it also provides practical apparel for modern society.
Although Darucci Leather is genuinely a class of its own, it would not have achieved many promising milestones had it not been for the constant support of Zohaib Shah’s father. Having been born in Pakistan and eventually moved to the United States at the age of thirteen, Zo encountered numerous adjustments and hardships along the way. But with the help of his father, he was guided throughout the process and eventually encouraged him to take out a small loan. From being a wholesaler to becoming a potential fashion mogul, Zo has managed to defy the odds, breathing life into his brainchild, Darucci Leather.
“The name of the game is believing in yourself. If you don’t believe in yourself, you’re never going to get anything done in life,” he shared, “So have faith in yourself. Close your eyes and go for your goals. Stop worrying about if it’s going to work. Stop worrying if it’s going to take off or not. Just go for it and give it 110%.”
In the years to come, Zohaib Shah is expected to stretch Darucci Leather and transform it into a powerhouse within the fashion industry. Furthermore, he hopes to expand the reach of his brainchild by dipping his toes into marketing, advertising, and consulting.