Brand growth takes a lot of development, reputation building, and, most importantly, marketing. And with this being the age of technology, brands need to take advantage of the wonders of digital marketing.
Brands usually turn to experts for help on this front. This is why the Micc Group and its founder, Eric Leopardi, are no stranger to clients who want to increase their presence in their respective industries.
The Micc Group was launched by Eric Leopardi in 2010. At the time, the Micc Group was a marketing agency focused on web design and digital marketing. But since its launch, The Micc Group has expanded to include video production, sports and media marketing, content distribution, TV and radio advertising, retail distribution, and media planning and buying. Plus, they also deal with SEO (search engine optimization), SEM (search engine marketing), and other functions.
Prior to focusing on digital marketing, Eric was a child actor. He began his TV career more than 25 years ago. He worked on TV, print, and radio campaigns for Kroger, United Dairy Farmer, Tide, and Paramount’s Kings Island, among others.
Now he has optimized those 25 years of experience in the TV industry and put his energy toward applying his knowledge and skill to help brands grow to their fullest potential.
When working with Eric and his team at the Micc Group, clients go through four steps with him to create concrete digital marketing plans. First, clients schedule a free discovery call, which would lead to the second step: a discovery meeting. In the meeting, Eric and the clients chat and get to know each other. Eric learns about the client’s brand, their goals, and any current pain points they need to address. Pain points are specific problems that prospective customers are experiencing, and Eric presents custom-tailored solutions to solve these challenges.
Once Eric and the Micc Group team know the ins and outs of the brand, they can get started with the third step, which is proposal and strategy. In this step, they develop a complete customized strategy and deliver that with their proposal. Typically this is done during the second meeting, where Eric and the client discuss the details and identify key performance indicators.
Finally, the final phase of the plan is to get back growth. In this fourth phase, the client reaps the reward of an expertly crafted strategy in the form of brand growth. Eric and his team support the client all the way, letting them know what’s happening every time they move forward with their strategy.
With these phases in place, Eric makes sure that strategies are executed and planned according to the client’s preferences. Eric and his team make sure that everything is personalized in accordance with the needs of the client, and that’s why they put so much emphasis on getting to know the client and their brand on a deeper level.
In Eric’s fulfilling career, he has had several career highlights. These highlights include negotiating national TV distribution for a new series, negotiating NFL and NHL player brand endorsements, and earning product distribution into the world’s largest retailer, Walmart.