The world we know now is not the same as it once was. The impact of COVID-19 has shaken the world to its core and made people re-evaluate the crucial things in life. Governments established social distancing laws that have affected the way businesses operate. Due to this, many companies have been forced to shut down or work remotely. This prerogative caused a significant downturn in the economy as companies experienced sharp declines in sales. As the panic set in, most companies reduced or completely cut off their marketing budgets to keep the business afloat. Sadly, this move often leads to the impending failure of the business. This is why digital marketing agencies, such as Essential Media Marketing LLC, exist solely to turn the tables around and keep business operating despite the pandemic.
Located at one of the USA’s thriving cities, CEO and founder Enrique Lopez established Essential Media Marketing LLC in Albany, New York. Enrique Lopez is a known visionary in the industry for his adaptability and flexibility. Lopéz realized that most business owners badly affected by COVID’s collateral damage all have one thing in common: “They all have problems that need solving, and they cannot do it themselves, nor should they.” He was one of the few people who saw a business growth opportunity at the beginning of the COVID-19 phenomenon. Due to social distancing laws, more and more people turned to online shopping platforms to avail products and services. According to Lopez, there may be a decrease in consumer interaction in physical stores, but there is a significant growth of purchasing powers happening online.
Lopez saw this golden opportunity as a ticket to overturn the economy toward prosperity. As the fastest growing digital marketing agency in New York, Essential Media Marketing LLC has been at the forefront of the pandemic, busy integrating digital marketing tactics into every company’s business structure. Aside from that, Lopez encourages his clients to take full advantage of online opportunities to scale their businesses. With an array of marketing services centered around growth, Lopez has grown a list of satisfied clientele. From appointment setting and managing customer acquisition to SEO, website development, content creation, and even coaching, Essential Media Marketing is becoming the one-stop shop for all digital marketing services.
Despite garnering popularity in New York and being the king of the digital marketing niche, Lopez remains humble. The young entrepreneur tirelessly continues to test the market and reinvent digital marketing approaches. Moreover, he places great faith in his employees. He believes investing in employees’ welfare is the key to scaling a business to greater heights. Reminiscing his previous experience before starting Essential, “I’ve worked with many different companies that I couldn’t stand. And that’s because they all lacked one essential component, company culture. I’ve worked for places that had little to no respect for us employees. And because of that, I told myself I would never run a company like that. The company culture reflects on the company’s results, and vice versa.”
Up to this date, Essential Media Marketing LLC is flourishing by leveraging its experience in the digital space to help business clients prosper. Learn more about the company by visiting their website.
