Screaming one’s lungs out at Coachella, purchasing a ticket to Beyonce’s concert before it sells out, and getting together with friends at a local band performance has become a much-desired experience over the years. For some, it is even considered a rite of passage and an item to check off people’s bucket lists. This growing prominence of music festivals became even more apparent during the reign of COVID-19, as teenagers and adults alike expressed dismay over their highly anticipated concerts getting canceled. Now that concerts, festivals, parties, and raves are set to come back, one company is gaining acclaim for its commitment to fostering wellbeing. Established by Richard Holzhauer, Heartbeat Lyfe has exploded into the scene as a premium provider of hemp extracts.
Richard Holzhauer, also known as RICO, has always been fueled by a deep-seated love for the craft, and it is this passion for music that influenced his decision to start DJing and producing his own tracks. Known for experimenting with different styles and transcending genres, he received the support of numerous industry powerhouses such as Hardwell, Tommie Sunshine, Henry Fong, Wuki, and more. Additionally, this former New York raver is the strategic mind behind Visions NYC, a renowned venture that has booked the biggest bass artists, including Flosstradamus, 12th Planet, Virtual Riot, Trampa, and Barely Alive.
Today, RICO is widely considered an authority in the music scene. From throwing shows and signing records to booking artists and producing music, the go-getter has dipped his toes in various fields, deepening his understanding and growing intimately aware of the lifestyle of festival-goers and music enthusiasts. His years of experience emphasized the reality that the festival lifestyle, as glorious as it could sound, can take a toll on one’s body. Armed with this recognition, he teamed up with a long-time friend and CBD entrepreneur to launch Heartbeat Lyfe.
Heartbeat Lyfe specializes in providing ravers and those heavily involved in the party and festival scene with health-promoting products. Its vast selection of CBD gummies, oils, brownies, lotions, and cooling gel are all made with natural ingredients and come at a price that does not break the bank. Since its founding, this brainchild of RICO has managed to impress industry peers and customers alike for its commitment to delivering affordable and top-quality offerings.
At the core of Heartbeat Lyfe is the emphasis on giving people’s bodies and minds the care they deserve. This CBD lifestyle brand, which has captured the attention of festival-goers, ravers, shufflers, headbangers, and concert attendees, believes in the balance between wellbeing and fun. With the re-emergence of parties and music events, it plans to continue going all-out in ensuring that every music lover is ready to dance to the beat. The Cooling Gel and Lotion is a perfect staple for festival shufflers and head bangers.
In the coming years, RICO hopes for Heartbeat Lyfe to reach greater heights and transform into the standard within the festival community. Given its dedication to fostering wellbeing, it would come as no surprise if this well-meaning brand achieves that particular goal in the future.
Learn more about Heartbeat Lyfe by visiting its website.