Hiatus Tequila is making waves by announcing its first-ever brand partnership with American Mixed Martial Artist Michael Chandler. As the ultra-premium tequila brand nears its five-year mark, this collaboration with the fighter hints at something different, going beyond the usual celebrity spirit alliance.
Kristopher DeSoto, the brain behind Hiatus Tequila, believes that teaming up with Michael Chandler will not only elevate the brand but also redefine the norms of celebrity partnerships in the spirits industry. For DeSoto, it’s all about authenticity, cultural respect, and an unwavering commitment to quality.
“Hiatus Tequila partnered with Michael Chandler because Hiatus’ brand values are reflected in Michael’s personal and professional life: authenticity, dedication, and the relentless pursuit of perfection,” explained Desoto. “We’re excited for the opportunity to connect to his audience and to introduce our brand to MMA-loving tequila fans whom we’ve not yet encountered in our relatively short existence. Bringing an authentic spirit crafted with passion and integrity to Michael’s fan base is of great significance for both of us.”
Hiatus Tequila teamed up with a renowned tequila-making family in Jalisco, Mexico. The tequila, made in partnership with La Cofradía, reflects a commitment to traditional methods. It offers three expressions, delivering a straightforward agave taste that is both naturally clean and complex. Whether enjoyed straight, on the rocks or mixed into your favorite cocktail, Hiatus Tequila aims to preserve the classic essence of tequila and provides a balanced and flavorful experience.
The name “La Cofradía,” translating to “Brotherhood” in Spanish, aptly represents the partnership between Kristopher DeSoto and Michael Chandler. Their collaboration is grounded in a mutual dedication to achieving excellence, each striving for the utmost quality in their respective crafts. This partnership underscores a shared commitment to crafting a tequila experience that stands out for its authenticity and exceptional craftsmanship.
“My personal hiatus is my passion for crafting authentic tequila the way it was intended to be,” said DeSoto. “This partnership with Michael Chandler is a genuine brotherhood. Hard-working individuals join forces to bring awareness, education, and respect for tequila culture. This is not simply a business partnership, but rather a comprehensive movement in which we hope to elevate the narrative surrounding celebrity collaboration. We are two visionaries driven by a profound respect for the heritage of tequila, with the goal of leaving behind a legacy defined by authenticity, integrity, and honesty in all that we do.”
Chandler, currently ranked #5 in the UFC Lightweight division, has achieved success through 15 years of dedication and hard work. His partnership with Hiatus Tequila goes beyond business; it’s a shared commitment to crafting tequila the traditional way, with a deep respect for culture and an unwavering dedication to authenticity and quality.
“My love for tequila runs deep. I’ve always enjoyed spending free time with friends and family while sipping tequila. I wanted to create my own brand, but once I discovered Hiatus and learned about their commitment to quality, purity, and authenticity, partnering with them was a no-brainer for me,” expressed Chandler.
The collaboration isn’t just about slapping a celebrity’s name on a label; it’s a fusion of values, passions, and a genuine love for tequila. For Chandler, it’s an opportunity to showcase his values beyond the MMA arena.
“Everyone asks me how I got to where I am in my career; there is no true silver bullet other than my values of hard work and dedication,” said Chandler. “With this partnership, my core values will ring true. I am not just an MMA fighter but a true businessman. I look forward to helping Hiatus Tequila grow by getting out into the market, meeting the fans, and educating them on what I believe is the best tequila on the planet.”
The partnership is set to introduce Hiatus Tequila to new and existing markets, emphasizing the importance of taking a hiatus from the norm and pursuing passions, mirroring the journeys of both DeSoto and Chandler. The dynamic duo plans to hit the market, engaging with fans through samplings, bottle signings, appearances, giveaways, and meet-and-greets.
Hiatus Tequila, available in various hospitality venues and retailers, offers Blanco at $49.99, Reposado at $59.99, and Añejo at $69.99 per 750ml bottle. Currently accessible in New York, New Jersey, Florida, Missouri, Indiana, Illinois, and California, with Nevada and Tennessee soon to join the list. For those outside these areas, the product is available for purchase online, shipping to 44 states.
Hiatus Tequila and Michael Chandler’s down-to-earth partnershipcollaboration, rooted in hard work, love for tequila, and a genuine connection, is bound to stir things up. As they hit the streets, shaking hands and sharing sips, it’s not just about promoting a brand—it’s about sparking a shift in the spirits game. With Chandler’s influence, this duo could kick start a ripple effect, changing how individuals see and savor their spirits.
