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We’ve all experienced that moment — the one where we eagerly respond with an overly confident head nod and enthusiastic smile when the boss asks us if we can boost search engine optimization for the company website. After all, SEO is a buzzphrase that’s thrown around so much in most industries these days that it’s seen to be as simple as daily admin work. The truth, though, is that it’s not.
SEO is not only far more complicated than most would have you believe, but it’s constantly changing. Even for those who work in the digital marketing industry, SEO is ever-evolving based on trends, algorithms, and search engine updates. It can be exhausting to keep up with, but this only emphasizes the need for brands to seek professional help with their SEO the same way you would hire a specialist for any other service.
Additionally, the most common misconception about SEO is that it is artificially manufactured through a set of basic steps. In reality, organic traffic is the most important thing for any website, particularly those in e-commerce.
Organic traffic is far more valuable because it represents trust, which equals a high-quality visitor. But how can small businesses do this without a huge marketing budget?
The fundamentals of e-commerce SEO
According to research, about 50% of consumers conduct a mobile search before they make a purchasing decision. So many of our choices as consumers begin in that passive state, but what we see in those initial searches can determine how we ultimately make our purchasing choice.
That’s why local SEO for e-commerce companies is more important than ever, given how saturated the online marketplace is along with the rise of mobile shopping. “You need the best local SEO solutions that connect you to your target audience within your local community,” Castaneda says. It’s especially important given that e-commerce trends, like SEO itself, are always changing — from automation to mobile optimization, multimedia content, and social media shopping.
“At ClickK, we focus on a few fundamentals that get results every time,” Castaneda explains. “These include optimizing your Google My Business profile, managing your online review, sorting out the technical SEO, updating your local business citation, and leveraging industry-related keywords to become relevant within your locality.”
“SEO services require years of experience and mastery to get it right,” Castaneda continues. “We understand that performing daily business operations and juggling various SEO tactics may be quite impossible to achieve as it affects your level of productivity. But we help relieve the burden.”
Helping local businesses grow
Because of the ever-changing, increasingly complex nature of SEO, it is often considered too costly for smaller businesses that could hugely benefit from it, but simply don’t have the cash flow for external help. That’s why ClickK — a team of digital marketing and SEO specialists — was founded in 2018 by Andres Castaneda, with the goal of helping local businesses grow and have a chance to compete with bigger companies.
ClickK is now a leading SEO service provider in the industry, helping businesses improve their online presence to reach new heights and digital territory. With over four years in the game — a time period that has seen some of the most significant changes to algorithms and search engines — they boast the extensive knowledge and expertise to make websites search-engine friendly, increase organic traffic, and generate leads.
“We believe in the power of SEO and understand that it is an essential component of any successful online strategy,” says Castaneda.
The process
The simple objective of the ClickK team is to help businesses succeed with their digital marketing. They do this by constructing a bespoke solution for each client and evaluating their businesses to craft customized digital marketing solutions.
“Any business can follow the solutions we develop to end up with getting the best returns at the end of the day,” Castaneda adds. “Our services are tailored to the individual needs of our clients, ensuring that websites are optimized for the keywords that are specific to that industry.”
ClickK does this by using the most up-to-date SEO techniques, including keyword research, link building, content optimization, and on-page optimization to generate the best results.
Not just another agency
“We are not like other SEO agencies,” Castaneda says. “We strive to deliver rankings and better returns to you via customized digital marketing campaigns. Even if you provide a challenging keyword, our team of experts will come up with a way to work along with it and deliver the outstanding results that you wish to get.”
In other words, no ask is too big for ClickK.
“We are committed to providing our clients with exceptional service and support,” Castaneda adds. “Our team of professionals is dedicated to helping you achieve your goals, no matter how big or small. We understand that SEO can be a time-consuming and overwhelming process. Our team is here to guide you every step of the way.”
Find out more about ClickK on the website.
