Luxury was once defined as a desirable yet nonessential item that indicated an extravagant lifestyle and rarity as it was difficult to obtain; however, that definition has become outdated throughout the years as more luxury brands bend to mass production in the mainstream fashion industry.
In an effort to deviate from standard luxury, PORSCIA YEGANEH® is committed to redefining luxury, creating entirely new realms of pieces worthy of being worn by Royal ladies who desire impeccable craftsmanship and never-before-seen designs. Instead of relying on trends, they create one-of-a-kind accessories that boast timeless elegance and a vintage appeal to be treasured for years to come.
The team in Milano, Italy, works tirelessly to create remarkable pieces that showcase their quality and aesthetics with just a single glance. Their elevation of standard luxury is known as Forever Luxury, a term coined by Porscia Yeganeh®, which symbolizes a promise for timeless, unmatchable, and inimitable leather goods that make for worthwhile investments that increase in value over time – a dedication to introducing to unprecedented pieces to fashion world.
Rising Above the Ordinary
Many luxury brands are renowned for their designs; however, PORSCIA YEGANEH® elevates the Royalty collections by creating distinctive pieces that stand apart from the majority. Instead of following current trends or attempting to imitate others, they reach new levels few bother even aspiring to. For example, by envisioning the architectural broken walls of the Roman Colosseum in their designs, PORSCIA YEGANEH® creates
Forever Luxury pieces of wearable history, allowing luxury shoppers to become proud owners of a fashion heirloom.
Rising above other designers’ initiatives, PORSCIA YEGANEH® is one of the most authentic and unrivaled brands in space. As the founder of the first-ever brand to apply three-dimensional featherweight, hand-carved, 3D hardware in leather goods – boasting undeniable intricacy and glamour, making every accessory it adorns a luxury beyond all measure.
All MADE IN ITALY – The First
Forever Luxury encompasses many characteristics, most notably quality and craftsmanship. All PORSCIA YEGANEH® operations unfold in Italy, one of the leading countries in the fashion industry, to ensure the highest craftsmanship possible.
To further differentiate the brand, the Royal Collection boasts the first-ever label to read All MADE IN ITALY – setting new standards for other luxury brands, causing them to reflect on their own methods and how they visibly pale in comparison.
Sustainable practices
In addition to fulfilling a promise of high-quality pieces, PORSCIA YEGANEH® also commits to sustainable practices. In recent years, mass production has penetrated the fashion industry. As a result, many brands find themselves bending to the demands of consumers who seek instant gratification, relying on outdated, imitated designs to produce items at a rapid pace. This business model is detrimental to the industry and the environment and garment workers.
Blockchain Authentication
PORSCIA YEGANEH® also recognizes the importance of utilizing the latest advancements to continue moving forward.
By incorporating blockchain technology, this creates a public ledger of the supply chain and manufacturing process, built-in blocks, allowing consumers to view every step and location of the process, from concept to completion. This element highlights the promise of creating ethically sourced and produced pieces of the highest quality.
PORSCIA YEGANEH® is certainly not hiding behind any walls; instead, they break them down in the spirit of full transparency and accountability – living the future era.
Royal Ladies – The Muse
Every designer needs a muse, a person from whom to seek inspiration. For PORSCIA YEGANEH®, that’s the independent ladies of the world. These discriminating women recognize their worth and require their fashion to meet their high standards, reinforcing their intolerance for mediocrity.
The Royalty Collection features state-of-the-art construction and appearances that allow each wearer to express herself and communicate her elegant style and enviable status. A regal lady deserves nothing less than superior, and PORSCIA YEGANEH® aims to create exclusive designs that put them and their customers on a higher pedestal with regal masterpieces for others to admire and emulate.
“Yeganeh” Reinforces Forever Luxury.
It all started with the name “Yeganeh.” Like a stroke of destiny, Porscia’s last name “Yeganeh” is also an adjective word in the Iranian, or better-known, Persian language, that translates to “unique, one of a kind, a one-and-only.” Porscia is the physical personification of originality, characterized in her Forever Luxury brand to create a one-of-a-kind, leading fashion house.
This approach to craftsmanship and design allows customers to express themselves authentically with exclusive accessories that symbolize royalty and Forever Luxury. They have secured a favorable reputation as an unrivaled brand that produces Forever luxurious creations for those who value quality and opulence. In this way, PORSCIA YEGANEH® sets a new standard for luxury and leads the way toward the future of fashion, where originality, transparency, and innovation are celebrated.
This allows consumers to purchase wearable pieces of history and become proud owners of a fashion heirloom.
