For the past few decades, the Business Process Outsourcing industry has been thriving, and the advancement of technology has only created more opportunities for those interested in jumping into the industry. Among the giants of BPO is Rocket Station, led by founder and CEO, Robert Nickell.
Nickell had initially started in the real estate industry, where while he was making great money and was financially secure, he was burning out. He was often pushing eighty hours in a single week and knew he needed to find a better approach. Prioritizing a more rational work/life balance, Robert decided to hire a virtual assistant whose job would be handling many mundane tasks that took him away from the vital work in his business. The plan had been created, but as we know, life doesn’t always work the way we want.
Nickell explains, “There are only so many hours in the day, and I knew that if I was going to reach the level of success I wanted to achieve, I had to find a smarter way to get more done. Everyone was talking about using virtual assistants, so I figured, ‘let’s give this a try.’”
But the virtual assistants Robert hired often failed to complete the assigned tasks on time, and they seldom met his standards. It resulted in him working harder and for a much longer time than he initially wanted. Rather than stressing about it, Robert returned to the drawing board and worked on changing his approach from the ground up.
“I knew the concept could work, I just had to refine my approach,” Nickell said. “Countless businesses were already doing this, so it was just a matter of continuing to refine and adapt until I figured it out.”
He broke down which tasks he wanted his virtual assistants to handle. To ensure the process would yield the results he wanted, Robert went through every step and documented his actions as he performed them.
Once he was satisfied with the process, Robert handed it off to a virtual assistant. Having documented himself performing the tasks, Robert was sure that the performance of his assistant would be perfect. Unfortunately, things still did not go the way he thought they would. Once again, he returned to the drawing board, this time, adding even more detail to his process to make sure that even an inexperienced virtual assistant could perform the tasks flawlessly.
This time, the virtual assistant performed up to his standards, and things only improved from there. Soon, he was getting more done with less effort and began making more money while working less.
He had finally cracked the code.
It was at this point that he realized that if he needed this type of service, lots of other people would as well.
From there, Robert Nickell created Rocket Station.
On his journey, Robert says, “I knew that if I needed this service but had such a hard time making it work right, there had to be a massive demand, so I jumped all in, using what I learned from the process to build a company out of it.”
Operating in Dallas, Fortworth since 2013, they have helped small to mid-sized businesses hire virtual teams with efficiency and profitability. Working with a team of over five hundred people, Robert uses simplified staffing to allow operators to shift their focus on core competencies and outsource the rest. Rocket Station enables businesses to scale immediately because they provide a team of virtual assistants who will follow documented business processes, enabling them to perform work quickly and efficiently while consistently meeting client expectations.
Rocket Station’s unique features include Robert’s team, which gives its clients the ability to instantly implement a large team. They also emphasize business process development with documentation. Based on Robert’s experience, Rocket Station ensures consistent, high-quality work.
“Our approach has always been to take non-essential tasks off of key employees plates so that they can focus on the highest-value work that only they can perform. We’ve done this by helping to define and document the processes for those tasks so that they are consistently executed to the standard that the business owner demands,” he explains.
Since its inception, Rocket Station has grown rapidly and now approaches six hundred employees as they serve many industries ranging from small companies to titans in business. In fact, unlike many businesses, 2020 has been a great year for Rocket Station because it has forced many businesses to implement a remote workforce, resulting in a boom for Nickell’s business.
He had always known that a remote workforce was not only viable, but also advantageous, however, most business owners didn’t yet share his view. But the lockdowns that resulted from the COVID pandemic completely changed that.
“While I genuinely feel bad for the businesses that have faced adversity as a result of COVID, I also see the tremendous silver lining that it has created, and that is the viability of a remote workforce,” Nickell says. He goes on to say that those who adapt to this new world by implementing a remote workforce will gain several powerful advantages over competitors who don’t, including increased productivity and reduced costs.
Robert Nickell plans a massive expansion for his company over the coming year, nearly doubling his workforce from over five hundred to one thousand employees. His main priority is to serve even more businesses, improving their productivity and reducing their costs, as Rocket Station continues to grow.
For Nickell, it’s not just about the money.
It’s about helping other entrepreneurs get out of the situation he was once in so they can work less while still providing the same amazing products and services to their customers, increasing productivity, and reducing costs.
To learn more about Robert Nickell and Rocket Station, you may visit their website.