There are few things more off-putting when spending money on a short-term rental than walking into a less than clean or well-maintained space. With services such as Airbnb and VRBO reaching peak popularity, many people have gotten into the short-term rental game without the maintenance chops to keep their spaces rental ready.
Enter Well & Good Property Services, a company changing the Phoenix Valley area’s short-term rental game. By going beyond merely cleaning and offering a bevy of services necessary to provide stellar short-term rentals, Well & Good has set itself apart from your basic cleaning service.
Working Up to Well & Good
Well & Good Property Services founder Jonathan Wicks started his first cleaning company 12 years ago while he was in college. Doing all of the work himself and learning the industry’s in’s-and-outs along the way. The idea for Well & Good and transforming the way people look at cleaning came in 2020. By that time, Jonathan was well trained and well prepared to lead the way with the startup.
Short-term rentals are not a new concept, and Jonathan himself has been both an Airbnb host as well as a guest in short-term rentals across the country and world. The online rental industry kicked off back in 1995 with VRBO and has been steadily growing since then.
In 2008, Airbnb brought “home-sharing” to the market, and more people entered the short-term rental game, purchasing property to use specifically as AirBNB rentals or even offering up their own homes.
Today, Airbnb has an estimated 6 million listings worldwide.
Critical to Modern Travel
Short-term rentals are critical to modern travel and modern life as a whole. Since more and more people have embraced remote work, they have become more nomadic. The availability of short-term rentals worldwide allows people to vacation or temporarily live wherever their heart desires.
With so many people coming and going, the rental hosts desperately need someone to keep their places in tip-top, ready-to-rent shape. Homes that are dirty or not properly cared for will eventually start to amass negative reviews from renters, which means money lost for the host.
Allowing for an “And”
Well & Good differs from simple cleaning companies for numerous reasons, namely their approach to creating a win/win situation for everyone involved in the short-term rental industry.
“I believe the future of business is in creating win/win situations. Too often, businesses and industries have chosen between this-or-that— a win for one group or another,” says Jonathan.” The future is in creating solutions that allow for an “and.” This philosophy is desperately needed in the short-term rental industry. The long-term viability and impact of our industry will be shaped in the coming years, and our commitment is firm- any property that is serviced by Well & Good will create win/win situations for all parties involved.”
Looking for the “And” means considering the needs and upsides of every group connected with the company, not just serving some at the expense of others. This umbrella approach involves the guests, the hosts, the employees of Well & Good, the communities where the short-term rentals are located, and the environment.
Well & Good creates tremendous value for their hosts, especially those who cannot visit their homes between rentals to check up on the cleanliness. By offering all of the on-site services a host needs to make their location guest-ready, they save hosts money and time.
Well & Good offers cleaning services and linen services, exterior services, consumable replenishment, and general maintenance. They also provide an “Eyes On” service, documenting their services for the hosts and documenting any damage done to the location from the last renters.
Even though the pandemic has made a bit of a dent in the vacation home and short-term rental industry, it is bouncing back in 2021 and into 2022. According to vacation rental statistics from November 2021, the expected revenue from the U.S. vacation rental industry will be roughly $15.338 billion in 2021.
More and more people are interested in dipping their toes in the short-term rental waters, and the industry will remain competitive. To ensure great reviews and happy renters, relying on a full-service, a mission-based company such as Well & Good can help hosts stay on top of their game and turn excellent profits.
