Finding the right ad management partner is one of the most critical decisions a digital publisher can make. Between shifting privacy regulations, complex header bidding setups, and strict payout thresholds, ad monetization can feel complicated to manage.
Increase Rev has grown into an ad-tech company that works with 1,200+ active publishers and 3,600+ direct advertisers.
The sections below cover what Increase Rev offers, how its proprietary technology works, how its dashboard reporting presents gross and net figures, and the application requirements your site needs to meet to get started.
What is Increase Rev?
Increase Rev is a full-service ad monetization platform designed to support digital publishers with yield optimization and eCPM performance through AI-driven bidding technology and direct advertiser partnerships.
Unlike standard ad networks, Increase Rev manages a real-time bidding environment. It combines direct advertiser deals with customized site-level yield optimization and dedicated account management to support publisher monetization.
- Founded: 2016
- Publisher Network: 1,200+ active publishers
- Advertiser Network: 3,600+ direct advertisers
- Demand Mix: ~45% to 55% Direct Deals vs. Programmatic Demand
How the IR Raw Reports Dashboard Works
A key focus for Increase Rev is its commitment to financial transparency.
Most traditional ad networks operate as a “black box”, hiding third-party platform cuts, obfuscating ad server fees, or only showing publishers their final net payouts. Increase Rev is built around full dashboard transparency, displaying both your Gross Revenue (what advertisers actually pay) and Net Revenue (what you take home) side-by-side in real-time.
Why Raw Reporting Matters for Publishers:
- No Hidden Fees: View the exact gross bids coming in from auction partners alongside your final net payout.
- Genuine Raw Analytics: Access unedited performance data, including total ad requests, coverage rates, total impressions, CTR, and live eCPM metrics.
- Clear Profit Split: Instantly verify your revenue share without waiting for end-of-month CSV downloads or complex commission adjustments.
Core Engine: The IR Bidding System
Increase Rev pivoted to focus exclusively on high-performance engine solutions for medium-to-large publishers. The IR Bidding System incorporates a specialized AI tech stack:
- IR Demand: Connects 3,600+ direct brand advertisers directly to inventory, pushing up bid competition.
- IR UPR Optimizer: An AI tool updating floor prices (UPR) every 60 minutes to combat bid-shading during peak/off-peak hours.
- IR SSPs Optimizer: Automatically selects top-performing SSPs by location and niche to minimize latency and improve yield.
- IR 1P Data Optimizer: Uses 26+ alternative ID providers and first-party signals to target premium audiences.
- IR Ad Refresh & Lazy Loading: Delays loading until ads are in-view and refreshes only actively viewed slots to maintain Core Web Vitals while increasing impressions.
Application Requirements
Increase Rev exclusively partners with established sites to maintain direct deal quality and ensure fast payout processing.
Qualification Criteria
- Minimum Earning Potential: Sites must have the traffic volume needed to earn at least $1,000 monthly.
- Policy & Traffic Quality: Complete compliance with brand-safety rules (no illegal, adult, or copyrighted material) and zero invalid traffic (IVT).
- Technical Integration: Readiness to update ads.txt files and integrate the IR bidding system wrapper code to enable full ad monetization platform capabilities.
How to Apply
1. Website Submission: Fill out the intake form on Increase Rev’s site with your domain and traffic details.
2. Safety & Yield Audit: The technical team audits your site traffic for brand safety and evaluates monetization potential.
3. Integration & Setup: Install the provided ads.txt lines and bidding wrapper with the help of a dedicated account manager.
4. Live Tracking: Monitor your raw analytics and live Gross/Net revenue directly in your IR dashboard.
