When the world came to a halt, people’s priorities shifted to being focused on staying alive and safe from the pandemic. Jack Fulton Smith, Idolising Nova’s lead singer, was bothered about how his band would not lose relevance during the lockdown that had no end in sight. “It felt like the world was crumbling around me, and I lost all motivation to push myself and succeed,” Jack explains. The band had big plans for the year, including touring the UK and Europe with a big record label. None of those materialized because of the lockdown, and Jack Fulton Smith had to adapt with his band members.
The band, at first, decided to halt any song release during the pandemic, but Jack kept pondering on questions about how they were going to keep their fans interested if the band was not performing or releasing songs. The stark realization that the lockdown did not stop the world from moving spurred Jack to make a move, and with his band, they started figuring out how to achieve their goals using a different pathway from what they were used to.
“We knew we needed to keep releasing music, so we decided not to delay releasing new music. Our fans needed our music more than ever as a form of escape from this crazy world. We had more time to write music, and they had more time to listen to it. We ended up releasing three singles in 2020, and we’ve had hundreds of thousands of streams on all of them,” Jack says. Jack Fulton Smith has written songs that have achieved success in the UK and the Middle East, including topping charts in Qatar. The band’s songs have also been played massively on national radio and television stations in the UK. With its endeavors in 2020, Idolising Nova is recognized as the next exciting band in the UK to look out for.
Outside creating music with his band, Jack Fulton Smith is a digital marketing manager at Stilton Butchers, one of the leading online butchers in the United Kingdom known for their high-quality meat, excellent customer service, and delivery nationwide. He helped Stilton Butchers focus on its website and started taking orders online through the platform. From an average of 500 orders monthly, the company now fulfills about 5,000 orders every month.
His success at Stilton Butchers and Idolising Nova has renewed his confidence and hope that he can do anything no matter the situation. The band released a few music videos, which garnered more than 100,000 views each, and connected more with fans on social media platforms. “Staying active was the best decision we’ve ever made. Our streaming numbers rocketed, our music was played on ITV’s ‘This Morning’ with millions of viewers resulting in thousands of Shazam’s and we topped radio charts in Qatar. This has resulted in record labels contacting us and also a few major label bands offering us support slots on their next tours when live shows can safely recommence.”Visit Idolising Nova’s official website to learn more about Jack Fulton Smith and the band.
