Photo: Emma Summerton
Jennifer Aniston, who made “The Rachel” an iconic 1990s hairstyle, reveals her haircare brand, LolaVie.
LolaVie has launched its first product, a “glossing detangler,” through its website.
Referencing Aniston’s nickname Lola, the line claims its products are vegan and cruelty-free. A press release revealed that Aniston was also “heavily involved” in production, from product development to creative direction.
LolaVie also claims to focus on natural ingredients. Its detangling spray is made from chia seeds, lemons, and vegetable-derived ceramides, among other natural ingredients. The line also says its products are free from silicones, parabens, sulfates, phthalates, gluten, and preservatives. The press release added that the use of bamboo essence will help reduce water consumption to “protect the planet’s most precious resources.”
LolaVie offers that its glossing detangler will detangle locks, increase shine, and protect hair from damage. Priced at $25, it is packaged in a sleek white bottle and contains exfoliating botanicals.
Widespread speculation sparked last week when Aniston tagged LolaVie in an Instagram post with just the words “Something’s coming” as a caption. A 2019 trademark filing for LolaVie states “non-medicated preparations for the care of the skin, hair, nails and body; bath gel; shower gel; deodorants for personal use,” as well as “lotions.” The brand’s Instagram account revealed few details at the time—its first post simply showed a picture of bamboo shoots in a glass jar.
“The Rachel,” a layered, highlighted hairstyle, has been associated with Aniston as she played the eponymous character of Rachel Green in “Friends.” It was originally created by hairstylist Chris McMillan and has since been a beauty touchstone of the 1990s.
Aniston joins a long line of celebrities to enter the beauty market, with stars like Rihanna and Selena Gomez launching make-up brands as Millie Bobby Brown and Pharrell, among others, turn to skincare. While fewer have turned to hair products, Aniston joins the likes of Tracee Ellis Ross and Taraji P. Henson, who have both launched hair care collections in recent years.